Boom, what's going on everyone? It is Steve Larsen and you're listening to Sales Funnel Radio.   Today I'm gonna talk to you guys about product evolution.   I've spent the last four years learning from the most brilliant marketers today. And now I've left my nine to five to take the plunge and build my million dollar business.   The real question is how will I do it without V.C. funding or debt, completely from scratch. This podcast is here to give you the answer.   Join me and follow along as I learn, apply, and share marketing strategies to grow my online business using only today's best internet sales funnels.   My name is Steve Larsen and welcome to Sales Funnel Radio.   What's up, guys?   Hey, I'm excited for today, got the whiteboard with me if you guys are watching on YouTube. If you're out listening on iTunes or some other place, welcome. I'm so excited about this.   This episode specifically has been a long time in the making. I'm very excited about it. I have gone through and I have I spent the last hour and a half just thinking through it alone. Let alone the months prior.   I've been trying to figure out how to describe this very critical lesson. And I don't know another way to be able to describe this except for like two or three stories. So I gotta tell 'em here really quick…   What I'm trying to do is…   I first want you guys to know right, this episode specifically is all about how I create good products. I'm not talking about offers, I'm talking about products. Products and offers are totally different. And I'm here to talk about product creation.   Now I had the good pleasure in one of my semesters in college... I'll never bag on college. I think it's good. It's not how you make money though, but it does open up the noggin a bit, right?   So anyway, one of my semesters in college was kind of cool 'cause the professors walked up and they said, "Hey, check it out. You have no classes this entire semester. Your only task is to make as much money as you physically can." That's what the whole semester was…   They assigned us a random industry. And I got stuck in the food industry. If you guys know me personally, you know I am not a good cook. I was like “Crap, I don't wanna be in food, put me in the knick-knack. Put me in you know, the e-com space. I was like food, seriously?”   But it ended up being the best education I got the entire time I was in college. And it was fascinating.   At the beginning what they did was they put us into groups of like 15. So we're in these small groups, and we went on this retreat. They brought us up and super high mountain place for like three days and, we just did a whole bunch of like team building stuff.   I always made fun of that stuff, but if you guys ever heard of the terms Form, Storm, Norm, Perform? Meaning you're gonna get with a group of people, people are gonna unofficially be assigned roles.   You're gonna fight with each other and then finally the team can actually start producing, right. Well, we did that in that three day period. And that was one of the reasons they did it so fast with us.   Anyway, so we go in, #1: we start brainstorming cool product ideas.   We went through and we started writing out ideas for the name of the business, for what the product is gonna be, what the price point should be.   We were all over the place just coming out with this crazy deep dive of what we think would be best to sell.   Well, when we came back out of our high mountain escapade, it wasn't challenging or anything, it was a lot of fun though. When we came back they said, "Hey, you know what's helpful is to start asking your customers about what is it they wanna buy." And they started teaching us about design thinking.   Design thinking, meaning: here's how to actually think in order to design cool stuff. And they started teaching us these really cool processes. It was really really fascinating, it was a ton of fun.   And among those techniques were different brainstorming met