I get asked a lot, "Steve, how do I choose what market to sell into?" Well, here's some of the basic criteria I put an audience through to see if I should sell to them... Hey. What's going on everyone? This is Steve Larsen, and you're listening to Sales Funnel Radio. I've spent the last four years learning from the most brilliant marketers today, and now I've left my 9 to 5 to take the plunge and build my million-dollar business. The real question is how will I do it without VC funding or debt, completely from scratch? This podcast is here to give you the answer. Join me and follow along as I learn, apply and share marketing strategies to grow my online business using only today's best internet sales funnels. My name is Steve Larsen, and welcome to Sales Funnel Radio. What's up guys? Hey. I'm super excited for this. I know I'm publishing a lot right now. It's because I have a lot of thoughts, especially after Funnel Hacking Live. That is like throwing gas on the fire for my brain, and I love it. Hey. I am very, very excited for what I want to share with you. I sat back a while ago, and I was sitting down. I was thinking through how many businesses I had tried before ever actually getting one that really started going off the ground. As I looked back and I started realizing it's like, I don't know, 14, 15, 16, 17. I mean, it's a lot. I was going through and I was numbering all the products I had created. I was like, wow, okay, I kind of first started with this one. Then I went to this one. I was like, wow, it's really fascinating. To look back. I encourage you all to do this. I seriously, seriously doubt, and almost bet on my life that I am not the only one who's tried a billion different products, lots of different businesses and failed at a ton of them, meaning of this audience who listens to this. I encourage you to go sit down and start writing those down. It's kind of a neat thing to look back and realize, like why did that fail? Why did that fail? Why did that fail? One of the lessons that I've learned was tossed back into my head. I've had a few people asking me a few questions lately, especially with the recent program, Two-Comma Club X Coaching, that I'm one of the coaches for and that ClickFunnel has just released. A lot of people have been coming to me saying, "Hey, Steven, is this a good idea? Is this a good market? Is this a good product?" Well, first off, I'm not going to know your industry like you are, okay, but I do know the models and patterns that show if it is something typically good to go into usually. Okay, okay. When it comes down to it, like we can teach the models, we can teach the patterns and then after awhile it's guessing. You know, you just have to launch it after awhile and just see if it actually sticks. There's a lot of patterns and stuff that we can walk through to help shave off bad ideas. Anyway, I was recently talking with someone and I had this memory come to my head. Back before I started using ClickFunnels and I was building funnels inside of GetResponse, literally, like the email provider, right, GetResponse autoresponder. They have a landing page software, and I was building essentially funnels on their landing page software. It was terrible. It was so jenky. Anyway, I would like sneeze and half of it would get scrambled. It was the weirdest thing. Anyway, but it's all I had, so I was trying to do that. It's very much part of my character that as soon as I start selling something or as soon as I've learned something and I know it can help other people, I want to go tell them about it. Say, did you know you can do this? Oh my gosh! Check it out? Right? Which is why I think I podcast the way I do. Anyway, one of the people that I wanted to go present this to was a door-to-door company, okay, a door-to-door selling company. I had already done one summer of door-to-door sales at that time, and Vivint, like Vivint Home Security. They had a huge office near the place where I was living