As we transition from a YouTube generation to a Pinterest generation, this new type of sales letter is going to win. ---Transcript--- Good morning. This is Russell Brunson, and welcome to Marketing In Your Car. Hey guys and gals and anyone who is out there in podcast land and listening today. I am excited today because today I am going to be working on our supplement. A lot of you guys know if you have been listening to this or following me, we have a supplement. I have been wanting to do a supplement for 10 years now, and finally about a year ago we put one together and launched it and it’s been great. We are having a ton of fun with it. We have been testing a lot of different things. Initially what we started doing with it, we started with a free plus shipping type thing where they would get the first bottle for free. We would charge them shipping, and after 14 days we would start billing their card and ship them out a new supplement, which has been working good. We are at point now where our recurring is around $50,000 a month from it. Not too bad for a little side project. Right? We should do half a million bucks or so this year from that supplement. So that is kind of cool. I want to grow it big. I have been people who got supplements who are doing half a million dollars a month or more. I am on this eternal mission to figure out how in the world do I scale it. I think it is how it goes. The weight is really hard to scale immediately. We are spending $80 or so to get a free customer. In some cases we are able to break even by day 14, which is awesome. Sometimes it takes to day 45 or beyond to break even. I don’t know about you, but I have a risk. I am pretty into taking risks and stuff, but I am risk intolerant with my money. Day 45, if we haven’t broke even by that point it kind of scares me. How do we create something where we can break even at day one or make a profit at day one and go from there? That has been the mission that we have trying to look at. We are looking at all the other people that are doing really well with supplements right now. Ed O’Keefe has a really good supplement that I take now. I bought it to go through the sales process, and I am actually addicted to it. There are bunch of really good supplements as well. I have been watching their funnels. What has been interesting is that most of the guys that killing it right now aren’t doing free plus shipping type things anymore. They are selling one, three or four bottles off their order page and upsales for other things. We are working on that. What I really want to talk about today is an interesting thing that I have been looking at. The shift from the sales video back to the sales letter. For the last two year, sales videos have been the thing that has been crushing it. I don’t think it is going to go away at all, but it is interesting. For a while it felt like the market was in this YouTube generation where everyone is watching videos. Over the last year or so it seemed like it shifted more to the Pinterest generation where we are looking at images and text, if that makes sense. For example, if you post a video on YouTube or you post an image on YouTube, traditionally you are going to get way more comments, shares, likes, things like that from an image than you ever would from a video. Isn’t that interesting? Where forever it was video, video, video. With our supplement we created a sales video version and sales letter version. The sales letter, we also did it a lot different than we normally do. We are trying to test some things that go against what I have always believed as the norms. I am testing to see if maybe I am wrong. If I am wrong, that is cool. I would rather be wrong and rich than right and broke. We are testing this out, and I have been looking at, if you guys know Miconi, he owns Mind Valley, and if you look at them, they are crushing it right now in the personal development space. If you look at the way they design their websites and s