Let me show you behind the scenes of what I’m doing on my birthday launch. On this episode Russell talks about doing a Facebook Live presentation of the Follow-up Funnel presentation he did at Funnel Hacking Live for his birthday. He explains why they are doing the Facebook Live presentation and what it means to go all in. Here are some of the cool things in this episode: What the 3 ways to grow a business are, according to Jay Abraham. Which of those 3 ways Russell has been focusing on and which one he is focusing on now. And find out what else Russell has planned for his birthday. So listen below to find out how you can be all in, it makes a great birthday present for Russell! ---Transcript--- Good morning everybody, this is Russell and guess what today is? Today is my birthday. I’m an old man. Everyone’s like, “Take the day for yourself.” And I will be, but first, what good is a birthday if you can’t use it as a way to sell a whole bunch of stuff. Come on now. So I’m heading to the office for the next two hours because we got a cool promotion happening and I want to explain the what, the why to you guys so you can see what’s happening. Alright, so how do I start this? Let’s see….When I was first learning marketing and all this exciting-ness, almost 14 years ago now, it’s fun because I’m learning all these things and I thought they were so cool but I didn’t have a chance to use it. Now I have this cool chance to start using everything. So Jay Abraham said there’s only 3 ways to grow a business. Way number one, get more customers. Way number two, get those customers to buy more. Way number three, get those customers to buy more often. For me, the first two or three years of my business was all about number one, get more customers and it still is, I’m not, not trying to get more customers. In fact, I’m trying to get a lot more customers. But the primary focus of our business for a long time was way number one, get more customers. So now,  as we’re moving into two and a half years, moving on three, one of our big conscious decisions is, everything’s working well, we’re still getting a lot of new customers, that’s under control, it’s working, it’s growing. So the way number two now is to get these customers to buy more.  More customers, get them to buy, then get them to buy more often. Those are the three ways. I’m driving to my office and the school bus is coming and all these kids are running out into the street. Sorry, I just gotta make sure I don’t hit any little kids. Oh, they’re so cute. Alright, that’s our focus. For us, how do we get our customers to spend more on everything we’re doing? Obviously more often, that’s creating more courses and products and things getting them to buy more often. So that’s always kind of in the mix as well, but its not the core thing. The core thing is number two, getting them to spend more. So for us it’s all about ascension now. So for those of you guys at Funnel Hacking Live, you saw when I did the Follow-up Funnel presentation, what was the strategy behind that, do you think, outside of just it was really fun and we got to make fun of Infusionsoft, or Confusionsoft and Lowkey pages, we got to take some swings to try to topple the dictator, which I talked about yesterday, which was really fun. But the main thing was we’re trying to, there’s a lot of things, watch the presentation, there were a lot of subtle importance. Number one is to cause a seed of doubt in any other system besides ours. Number two is show people that email auto-responders are the past. And the new opportunity is Follow-up Funnels, to show them that we are the only people that control the funnels, so that all the stuff we’re doing, that Actionetics is doing. We’re the only company that can do that. We’re trying to do a whole bunch of things, but when all is said and done the real major goal of that entire presentation was to get people to start spending more, to ascend. To move from a $97 a month plan to a $297 a mon