Hello and welcome to another beautiful podcast episode, happy whatever day it is. And I'll be really energetic about this one. Happy Sunday, Monday, Tuesday, Wednesday, Thursday, Friday, Saturday, and today is Friday. And you're actually only hearing this episode two days later because I was super excited to share it.So what are we going to talk about today? Well, you already know cause you listen to the intro, but. I really want to dive into talking about "what people don't get about digital marketing" and even "Digital marketing" And you heard me say this at the beginning of the episode, in the intro that 99% of the digital marketing experts you see on the internet, don't even know what digital marketing is really about. And so I want to unpack this extensively.Now a little context here. It's 2020 the year 2020. And I have been, playing in using learning and studying digital marketing since 2009. So 11 years now, And I have no background, like no background whatsoever in marketing. I didn't go to college. I didn't take any courses. And quite frankly, until I was 33 years old, I had only ever read one book in my life and, Or two, and I think one was the hot zone and eighth grade science class. And I think the other one was like, Charlotte's web, because I really liked that book. but other than that, I never read books. And so everything that I have learned in my life, I tried to learn through experience through doing, through trying, like I like mimicking things. So if you show me, like how to record a video, I'll follow it and do it. If you show me how to edit one off. I'll follow it and do it.And so when I was learning,"Digital marketing" what I was spending a lot of time doing, it was consuming everything that was out there and then I would consume it. And I was like, that would make sense. I want to mimic that I would put it into practice and that's an amazing gift to have, except when you have that gift. Without the lens of filtration or knowing what might be good or not good, or it might have a result or not have a result. It's a little dangerous. And because I never had a background in marketing or even business or entrepreneurship, you know, I worked at Dunkin Donuts when I was a kid and KB toys and I was a skate guard that cut to ride my ice skates around and yell at people for going too fast.When I went too fast. Anyways. That's what I did and no one in my family, wherever entrepreneurs, no one in my family, wherever like marketing experts, you know, my dad was a general contractor when he was able to work and wasn't struggling with addiction and cancer. And my mom, only worked when I was a kid and then lived the rest of her life on disability. And so I really had no examples whatsoever. And so. I look at my past, I look at 2008, 2009 when I was learning digital marketing 2010, when I launched my first like kind of thing, which was a food blog. And I'm actually grateful that I didn't have a lens. And so, you know, one of the things as I look back and reflect on where I've come in my life or how I've gotten here, when it comes to digital marketing, I accredit my success to not having a preconceived lens on what it should look like or an understanding that email marketing has to be this way or social media marketing has to be this way, because what it allowed me to do was it allowed me to test a lot of things and find my own path forward. It allowed me to, to create things out of nothing.And I also learned a lot of hard lessons because a lot of the stuff that I mimicked early on in my career, I didn't have a North star for what was right or not, Like didn't have a North star for what was effective or not effective. All I could see on the surface is what they were doing as it looked like through the lens in which I understood it, not really what they were doing.And so I. I made a lot of mistakes for the first five years. And I mean, there were emails that I wrote that cost me a hundred thousand dollars. There were deci