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How Much Content To Share Without Overwhelming Customers

How Much Content To Share Without Overwhelming Customers

FromThe Mind Of George Show


How Much Content To Share Without Overwhelming Customers

FromThe Mind Of George Show

ratings:
Length:
9 minutes
Released:
Jun 8, 2020
Format:
Podcast episode

Description

Creation goes, how do you determine how much content to put out on a weekly basis? So you're staying top of mind, but not being overbearing to your prospects. That's a really good one. And, and these all, you'll notice, Mike and I only answer questions, they normally start with a question.So the question would be, who is your avatar and what is their consumption method? So if you tell me that you're a photographer teaching people how to take photos on the weekends, well, if you give them eight new assignments during the week, it's not going to bode well because they only have one day a week to do it.But if you're in the health space or the supplement space, and you know that people take their health seriously, you get away with a free pass to post 8 to 10 times a day because that's how they consume information and that's how they hold themselves accountable. So you kind of have to really put the lens on of your customer and empathize with where they are and what's going to help them forward.So the first question I ask when I come up with. Content dissemination or social media dissemination strategy is basically, where's that fine line between this is like right in the fringe area of like, some people will get this in and some people won't, but it's not overwhelming and it still allows them to progress without pushing them away.And that's kind of where I start to insert myself. So like Mike, for example, you know, because we have the podcast and we teach entrepreneurship, we really have a hundred buckets to talk it. And so you know, there's maybe one bucket that talked about every four or five days, which means when somebody just wants email marketing, they get that they have a couple of days, they get another one.And the in between buckets are social media and paid media and business and entrepreneurship. So we have a very wide array of light to shine out, to bring people in. But if you have one focus, like you're a financial advisor, and that's all you're talking about. You kind of have to be empathetic to what their consumption modality is, like how they consume content, how much content they consume and use that.And I know that's not a strategic answer, but it is because that level of planning is what makes it successful. And one thing too, to think, just to understand, when you see a lot of social media dissemination, like you take Gary, you take Russell, you do a lot of it, or even us, what you're seeing normally is micro content.You're seeing like a singularly focused piece of content that is a part of a bigger picture, a bigger idea. And so from a big idea, we may be post one big idea week, but then all the other posts that day or that week are small pieces that lead them into that big idea. And it's really about understanding your avatar and what that looks like. And yeah, I'd love your thoughts on this Mike.So again, the question is how do you determine how much content to put out on a weekly basis? For me, it's never a question of quantity. It's quality. That's it. And if you look at the, the biggest Instagram Instagrammers, they've all got a methodology where it's something informative, followed by, you know, something formative and educational followed by something of kind of personal and lifestyle of letting you in to their life and creating that personal connection, breaking that barrier of the formality of a business and all of that stuff, but like, no, here's my me playing with my puppy dog or whatever. Followed by, let's just say an offer or promotion for something.So it's just quality. If I had the ability to send out something valuable every single day, I would send out something valuable every day. And that's what a Gora does. They're a billion dollar information company and for 20 years, their methodology and they've tested this like crazy, is that they know that the single best way to increase the new number of customers they get in, the amount of money that they make in sales that they make is by sending
Released:
Jun 8, 2020
Format:
Podcast episode

Titles in the series (100)

The Mind Of George takes you inside the lives of some of the most respected and successful names in the digital world to reveal what it takes to succeed in life and business today. George Bryant, a New York Times best-selling author, and highly sought-after digital marketing expert has one goal - to help entrepreneurs ethically scale their business through his trademark Relationships Beat Algorithms™ model. Hit subscribe and get ready to listen in twice a week for a mix of interviews and solo episodes that will give you priceless frameworks to increase revenue, create maximum impact, and harness the power of authentic voice to beat the algorithms.