Welcome. Welcome. Welcome to another episode, but you've listened to the intro. So you already know this is Wednesday, hopefully, or I'm just all over the place, but today we're gonna get right to the point. So winning Wednesday. It is a strategy, tactic, something implementable. And we are going to talk about Instagram and I'm going to give you the "secrets"you know, those secrets that nobody talks about. The secrets to Instagram. I've been playing Instagram for a long time back from when it started. One of my friends, a lead dev Instagram, I've been to their headquarters. I bet in their office. I've been using it for years. I've had hundreds of thousands of followers.And you know, what's really, really funny about Instagram is the same thing that I teach today is the same thing that worked six years ago and the same thing. It worked eight years ago, and it's never going to stop working, but I'm going to share some really down and dirty tips and tricks and understandings of Instagram to have it be as effective as possible for you if you use Instagram.So I have my notes over here because I started brain, all the things I wanted you to know. And I was like, all right, I'm going to cram these in, but you can come back. You can listen to this and you can do this.So first thing is you have to remember that when you think about social media in general, but you think about broadcasting, anything out on the world, you have to remember the marketing, all that we teach. And one of the marketing laws has everything that you do has to either be learning or serving your potential customer. Now let's break that down. Learning about your potential customer, asking questions, posting content, seeing how they respond, seeing how they answer questions, noticing that when you post certain things, nobody responds that's feedback. Noticing that when you post certain things, everybody responds that's feedback. Noticing when you say certain things, nobody responds feedback. When you say certain things, everybody responds feedback. So in that time you're learning. Well, you're doing, as you're watching behaviors, you're watching patterns. You're watching things shift. You keep posting the same thing over and over and engagement goes down and down and down, it's because they are bored with it and need a pattern interrupt or they need something different.You post something over and over. It keeps going up and up and up. You pay attention to it down, but you're learning. Every single thing you're doing is learning, learning, learning. The other side of it is serving. Now the serving side is taking everything that you learned. And then serving with it. So you take everything that you learned and then you utilize that information to post back online. You answer questions, they answer questions they gave you, answers you post. And so then your job is to take that content, take that information, come up with what you're teaching people, what you're helping people achieve, and then put it out into the world on social media for them to be a touch point in their customer journey.Now Angel Lee, who is a friend. She is the absolute queen of Instagram. Actually, you guys should all go add her, DM her, follower and tell her George sent you from a podcast cause she's coming on the show. I would consider her the queen of Instagram. And one of the things that she says over and over and over and over and over again, is that everything you post has to either be saveable or shareable.And you guys have heard me talk about this a ton.When it comes to marketing and understanding marketing, Jonah Berger breaks this down in his book contagious, but there are only five reasons that somebody would save or share your post .Reasons one through five, humor, credibility, social status, education, or controversy.And you notice that all of those things are reasons why people engage on social media. Engage on social media, save on social media or share on social media. So everything