So in today's episode, we're going to be talking about social triggers. I say these words all the time,  I say social trigger all the time. I reference it all the time. So I figured it was time that I put the real definition of it, how I see it into paper.. So social triggers, a term that if you Google what you're going to find first is Derek Halpern's blog and business, social triggers, which is absolutely amazing.Derek is a genius at everything he does. He studies, the psychology of marketing has been doing this for years. I loved Derik. I respect Derek. Derek's awesome. And so he built a business around social triggers, but when I referenced social triggers, what I'm really referencing. As I'm referencing more towards the lens of Jonah Berger.So I talk about a few books quite often, only one of them being contagious by Jonah Berger, probably the number one required reading for any entrepreneur that does marketing, but in Jonah Berger's book contagious, he talks about, you know, why things catch on, why people share things, why people post things, why people take specifics actions and he buckets those things into five buckets basically.So the reason that somebody would share something is education, credibility, controversy, humor, or social status, right? So back in the day we used to go on line, but like what makes something go viral? Oh, it's luck. It was never luck. We just hadn't really studied enough of it to figure out what it was. But at the, at the core of everything that's gone viral, there was a reason that somebody shared it. A reason that somebody shared it that benefited them cause people want to look smart. They want to look credible. They want to be seen, they want to be heard. They want to be respected.  So if a piece of content, a video, a post or anything gets posted and it helps them fit into one of those buckets. Well, the likelihood of virality is massive. The likelihood of it sharing is massive. That's the truth with it.  So when we think about social triggers, I'm not talking about viral content. The way that I think about a social trigger for me is just that a trigger, a trigger that when somebody hears something or sees something or feel something they think about me or they think about X business.So I'll give you an example when I say, just do it. Who did you think about? So when I say I phone, who do you think about? Those are examples of social triggers? Just like right now, when I say running shoes, You have a thought that pops into your head might be Nike might be Saucony might be Reebok, might be Adidas might be a company I've never heard of.When I say laptop, you probably have a thought that pops into your head. And most of the time it's probably going to be Mac or Android or Microsoft. If I say phone, you might think Android, I might think iPhone. Those are all examples of social triggers. So I'm going to actually read you Jonah Berger's wards before view my examples and how I built businesses by utilizing social triggers.Jonah wrote this on his blog. So everybody go check out his blog, check out his books. And if you don't have every one of Jonah Berger, his books, and you're a business owner, you're an entrepreneur. You do marketing, you're already losing the game. It's like required reading like you shouldn't be allowed to, to be an entrepreneur unless you read Jonah Berger's books. He's that good?  So share worthy stuff, capitalizes on triggers, sights sounds, and other stimuli that remind us of related products and ideas are another reason we share. Last year, which I don't know what year this was. NASA landed a Rover on Mars. We all remember this. It was an Epic undertaking. It required millions in funding and years of effort. The world cheered when the Rover finally touched down on the Rocky mountain Martian terrain and slowly rolled onto the dusty ground media outlets, clamored to cover this story and millions of people buzzed about the news. NASA was of course a static, but at the sa