On this week's episode of Inside Outside Innovation, we sit down with Josh Linkner, Author of the upcoming book, Big Little Breakthroughs: How Small, Everyday Innovations Drive Oversized Results. Josh gives us a sneak peek of his new book, shares some of his research and stories about how you can take action and be more creative and innovative every day. Let's get started.Inside Outside Innovation is the podcast to help new innovators navigate what's next. Each week, we'll give you a front row seat to what it takes to learn, grow, and thrive in today's world of accelerating change and uncertainty. Join us as we explore, engage, and experiment with the best and the brightest innovators, entrepreneurs, and pioneering businesses. It's time to get started.Interview Transcript with Josh Linkner, Author of Big Little BreakthroughsBrian Ardinger: Welcome to another episode of Inside Outside Innovation. I'm your host Brian Ardinger. And as always, we have another amazing guest. Today with us is Josh Linkner. He is a creative troublemaker, jazz guitarist, founder of five tech companies, keynote speaker. I think you've done over a thousand keynotes. And you've written a new book that's coming out called Big Little Breakthroughs. Welcome to the show Josh. Josh Linkner: Thanks so much for having me. Pleasure to be with you. Brian Ardinger: Hey, I'm so excited to have you on the show. And I'm excited to have you because you have a brand-new book coming out. You're an author and have written a lot of stuff out there. What made you decide to start in another book and what's it all about? Josh Linkner: Well, so Brian, you and I share the passion and love for human creativity in all its forms. And bringing that to life and in the business sense. And that's really been my whole career again. I started as a jazz guitarist and I built and sold several companies.I've been involved in a launch of about a hundred startups. But what happened is that to me, Innovation, I think is so misunderstood. And even though I've written three other books on the topic, I really said, could we flip it upside down? Now, most often we think of innovation as these massive change the world things.But in that context, that's not for most people. You know, most people aren't wearing a hoodie or a lab coat. And so, I tried to make this like Innovation for the rest of us. It's really focused on helping everyday people become everyday innovators. So, I tried to demystify the creative process, lots of fresh research.I spent over a thousand hours in research and interviews with people all over the world. And what we came up with is this notion of big little breakthroughs, which are small everyday acts of creativity that add up to big stuff. It's sort of like the little baby steps of creativity, but when you think about it, in terms of high velocity, lots of little approaches, it's way less risky.It's way more accessible. It's way more fun. And they can all add up to great things, while we're developing the skills. So I think that most people have Innovation backwards. It's not swinging for the fences. It's actually going after it. One little, teeny idea at a time. Brian Ardinger: Well, and I think that's so important. You know, the work that I do with companies and that. A lot of the times, first thing we have to do is kind of level set of what innovation means. And I think you're right. A lot of people think that innovation has to be, you know, I've got to create the next Uber or the next Facebook or whatever the case may be. And a lot of the real value is created at that iterative approach almost. Where it's like, how do I spot problems in my workplace or in my life? And how do I solve those? And it can be something, you know, fairly simple or small. But those things add up over time and it's good to have that level set of what innovation means. Josh Linkner: By the way real quickly. So new research out of Harvard shows that, you know, we think that our economy is driven b