On this week's episode of Inside Outside Innovation, we sit down with Scott Anthony. Scott is a senior partner at Innosight and co-author of the new book called Eat, Sleep, Innovate. Scott and I talk about the challenges of creating a culture of innovation, as well as some of the behaviors and actions required to drive innovation success. Let's get started. Inside Outside innovation is the podcast that brings you the best and the brightest in the world of startups and innovation. I'm your host, Brian Ardinger, founder of insideoutside.io, a provider of research events and consulting services that help innovators and entrepreneurs build better products, launch new ideas, and compete in a world of change and disruption. Each week we'll give you a front row seat to the latest thinking tools, tactics, and trends and collaborative innovation.Interview TranscriptBrian Ardinger:  Welcome to another episode of Inside Outside Innovation. I'm your host, Brian Ardinger, and as always, we have another amazing guest. Coming to us all the way from Singapore today is Scott Anthony. Scott is a senior partner at Innosight and co-author of the new book called Eat, Sleep, Innovate: How to make creativity an everyday habit inside your organization. Scott, welcome to the show. Scott Anthony: Brian, it is a pleasure to be here. Brian Ardinger: I am so excited to have you on the show. You are a prolific author, speaker, consultant, in this world of innovation. So, it's really nice to sit down virtually across the ocean and talk to you more about some of the new stuff that you're working on. I always like to ask folks who've been in this space a long time, and you've written a lot of books and talked about this particular topic. Why did you decide to write another book on innovation and why this book now?Scott Anthony: The origin story of this book really traces back about five, six years ago. So just by background, our organization Innosight was co-founded by the late great Harvard Business School professor Clayton Christianson. So, for the last 20 years, we've been trying to empower forward thinking organizations to navigate disruptive change and own the future.And most of the work that we've done is focused on helping businesses, identify and launch new disruptive products, come up with board facing growth strategies, build deep organizational capabilities and so on. So, it's been, you know, pretty big picture, strategic stuff. Then about five years ago, I was doing a session with a big logistics company. And the CEO said, I've read all the books. I understand what I have to do separate organization, but we've done all that. We've got 28,000 other people. What do we do with them? And I thought that's a really good question and we didn't really have a really good answer to it. So, over the last few years, we've had a chance to just probate it through various client projects. And now I think we've got a pretty good answer to that question. And that's why we wrote the book Brian Ardinger: it's called Eat, Sleep, Innovate, and it really talks about almost the behavioral things that you need to put in place to make innovation a competency within an organization. So, talk a little bit about the overall framework and what people can expect to get out of the book.Scott Anthony: Yeah. So, we start the book with definitions. We're trying to enable people to create a culture of innovation. So, you got to define that. We define innovation as something different that creates value. Intentionally broad to remind this is not just about technology. We then say there are five behaviors that enable innovation success. You gotta be curious, customer obsessed, collaborative, adept, and ambiguity, and empowered. And then argue that a culture of innovation is one in which these behaviors come naturally. We start with the definitions and then we introduce a puzzle, which is those behaviors, sound pretty straightforward. I've got four kids. I don't have to teach them to