Inside Outside Innovation is the podcast that brings you the best and the brightest in the world of startups and innovation. I'm your host, Brian Ardinger founder of Insideoutside.io, a provider of research, events, and consulting services that help innovators and entrepreneurs build better products, launch new ideas, and compete in a world of change and disruption. Each week, we'll give you a front row seat for the latest thinking, tools, tactics, and trends in collaborative innovation. Let's get started. Interview TranscriptBrian Ardinger:  Welcome to another episode of Inside Outside Innovation. I'm your host, Brian Ardinger. And as always, we have another amazing guest. With us live today, we are doing our IO live series with Jeff Gothelf. He is the coauthor of a number of different books: Sense & Respond, Lean UX. He wrote the book Lean versus Agile versus Design Thinking: What You Really Need to Know to Build High-Performing Digital Product Teams. And today we have him on the show to talk about his latest new book coming out called Forever Employable. Jeff, welcome to the show. Jeff Gothelf: Hey Brian. Good to see you again. It's great to be here.Brian Ardinger: I'm excited to have you back on. I think you've been on the show three times in various forms across the platform [various forms - laughing]. That's probably three or four years ago when you were launching Sense & Respond. You and Josh came on the show to talk about that. More recently back in Episode 156, we talked a little bit about building a culture of innovation and learning, and now the world has changed, and you've written another book Forever Employable. You're known as the Lean UX Agile guy. Why did you decide to write a book about career development?Jeff Gothelf: Yeah. It's super interesting. And everything you're saying, everything you're bringing up is exactly sort of the thought process and concern that I've gone through over the last couple of years. I've considered this project and whether or not it was something I was going to invest in and put out there. But the reality is that as different as it may seem, by comparison to Lean UX, Sense & Respond, Lean versus Agile versus Design Thinking. When you read it, what you'll see is that the subject matter is different. Subject matter is you, your career, your professional development, your growth and your safety net. But a lot of the thinking is very, very similar and should be very familiar. If you're familiar with Lean UX, Sense & Response, Lean versus Agile versus Design Thinking. And the reason why this project even kicked off in the first place is tongue in cheek to some extent, but not really, was a response to things that I was sensing from the marketplace. For years now, for the last two, three, four years, I've been getting inbound requests on a semi-regular basis to talk about how I built my career and how I built this platform and how I started writing books and giving talks and teaching workshops and that type of thing. People really want to know this kind of stuff. How do you actually make it happen?So I added an item in my backlog that said, you know, write something about this, tell this story, that type of thing. And I just maybe do a Medium piece about it or blog posts or whatever. I've been thinking about doing it, but then never kind of kicked off anything about it? Because again, it really felt outside of everything else that I was doing. And then, about eight months ago or so I had to give a talk for a private community of product leaders primarily. And the talk they wanted me to give was the author's journey. That was what they called it. Again, another request, right? Another inbound piece of feedback from the market that says there's a desire to hear the story.And so, I wrote a 45-minute talk that told me the story. At which point I was like I have a story arc. Now I've got a slide deck, right? This is basically a table of contents for a book. After a conversation, and just a de