Inside Outside Innovation is the podcast that brings you the best and the brightest, the world of startups and innovation. I'm your host, Brian Ardinger founder of Insideoutside.io, a provider of research, events, and consulting services that help innovators and entrepreneurs build better products, launch new ideas, and compete in a world of change and disruption. Each week, we'll give you a front row seat to the latest thinking, tools, tactics, and trends in collaborative innovation. Let's get started. Interview TranscriptBrian Ardinger:  Welcome to another episode of Inside Outside Innovation. I'm your host, Brian Ardinger, and as always, we have another amazing guest. Today we have Henrik Werdelin. He is an entrepreneur, author, he is best known for co-founding Bark and BarkBox. He also started the venture studio Prehype and he's author of a new book called The Acorn Method: How companies get growing again. Henrik, welcome to the show. Henrik Werdelin: Thank you. Brian Ardinger: Was that not a good enough intro for you? Henrik Werdelin: Perfect. No, no, no. I appreciate it very much. I am just hot in New York. It's a very humid here. And so, I get all aware with you being able to see yourself.Brian Ardinger: I'm excited to have you, because we could go 30 minutes of your introduction to the things that you've done and that. And. One of the reasons I'm so excited to have you on the show is because you epitomize the insideoutside.io world of both startups and corporate innovation.You're a builder, a maker, a doer, investor. So, we could take this conversation in a lot of different ways and we'll see where it goes. As people come into the live show, feel free to put your questions in the Q and A we'll try to get to that as well. I thought where we could start off is how did your founder journey start? How did you get going as an entrepreneur? And how did that lead you to the path you are at today? And then we'll get into the book and some other things. Henrik Werdelin: I mean, I don't think I've ever seen myself as a founder. I think, you know, it's a relatively new term, this idea of identifying yourself as an entrepreneur. And when I went to primary school, I was the idiot that started the school magazine. I was the one that says, Hey, we should have a radio station and so I've always just found that it was relatively easy to just do things, I guess. Like it started all the way back in the like eight or nine and just stuff like that.I thought I wanted it to be a journalist. And then I ended up working for MTV back in the late nineties. And I was lucky enough to stumble into what later became a product role. I had the fortune / stupidity of bringing into the studio of MTV and transmit an hour live for some show that I thought was good. And luckily the people there thought it was good too. So instead of getting sued or fired, I ended up getting promoted. And so, for a good eight years or so, I got to fly around on MTVs dime and build products, you know, ranging from SpongeBob to Teddy bears to making computer games. And so that is where I always felt where the whole thing started, I guess. Then after that I started a few startups, some that were successful and we sold, and some that was less successful in that we talk less about, but I never kind of like necessarily see myself as a founder of something.  I've always seen myself as somebody who gets intrigued about problems and try to find a way to solve those problems in a scalable way.Brian Ardinger: And that's an interesting point because I think a lot of founders or people who want to be founders, they approach it from the solution side rather than the problem side first. Yeah, I want to be a founder because Bitcoin's hot right now. So, I'm going to start a Bitcoin startup. Something along those lines versus really trying to dig into what's of interest to you, where are the problems that you can solve and then back your way into solutions and that around that.You've got a n