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Exploring Corporate Innovation with Andy Binns, Author of The Corporate Explorer Fieldbook

Exploring Corporate Innovation with Andy Binns, Author of The Corporate Explorer Fieldbook

FromInside Outside Innovation


Exploring Corporate Innovation with Andy Binns, Author of The Corporate Explorer Fieldbook

FromInside Outside Innovation

ratings:
Length:
22 minutes
Released:
Aug 15, 2023
Format:
Podcast episode

Description

On this week's episode of Inside Outside Innovation, we sit down with Andy Binns to talk about his follow-on book, The Corporate Explorer Fieldbook: How to Build New Ventures in Established Companies. Andy and I talk about what's happening in the world of corporate innovation and offer some insights into what's working and what's not. Let's get started.Inside Outside Innovation is a podcast to help new innovators navigate what's next. Each week we'll give you a front row seat to what it takes to learn, grow, and thrive in today's world of accelerating change and uncertainty. Join us as we explore, engage, and experiment with the best and the brightest innovators, entrepreneurs, and pioneering businesses. It's time to get started.Interview Transcript with Andy Binns, Author of The Corporate Explorer Fieldbook & Co-founder of Change LogicBrian Ardinger: Welcome to another episode of Inside Outside Innovation. I'm your host, Brian Ardinger, and as always, we have another amazing guest. In fact, we have somebody who's been on the show before. Andy Binns. Welcome Andy.Andy Binns: Hey, Brian. Thank you very much for having me back. I'm delighted to be here. Brian Ardinger: Andy, I'm so glad to have you back. For those who may not have heard you the first time around, you're the Co-founder of Change Logic. And you have authored a new book called Corporate Explorer Field Book as a companion guide, I think, to your first book, which came out about a year and a half ago called Corporate Explorer. So again, welcome to the show.Andy Binns: Thank you very much. That's right. We have now the Red Book of Corporate Explorer and the Black Book of The Corporate Explorer Field book. Becomes a family of books. The trouble is, I haven't figured out what the third one is, so I need, any, any ideas. I'm totally open to it. Brian Ardinger: It always needs a trilogy. Right. Andy Binns: Yeah, exactly. This is the Corporate Explorer Strikes Back. Right. Brian Ardinger: Excellent. Let's talk about the second book. Since we spoke in, I think it was March of 2022, so about a year and a half ago, you have been exploring this space of corporate innovation. What has happened? What are some of the key things that you've seen over the last 18 months that have changed or made you want to write a second book?Andy Binns: It's interesting, isn't it, Brian? This has been such a fascinating 18 months because you have at one side this real pressure on anybody who's doing corporate innovation on budget. Interest rates going up, lots of renewed economic uncertainty. And at the other side, we have people spending huge amounts of money on AI and putting lots of pressure on corporate innovation to say, what are we gonna do with it? Right? Mm-hmm. It's a tremendous paradox and I think that the interesting thing is that companies are coming round to the understanding that AI is just a technology. What you really need to understand is the business model. And this is a question of experimentation. So, it's actually playing directly back into the world of the corporate explorer, very directly.Brian Ardinger: Your first book, it talked a lot about, you know, how do you become a corporate explorer, introducing new ideas and things like this. The field book, the subtitle is How to Build New Ventures in Established Companies. So, talk a little bit about the evolution of the first book to the second book, and what are the key highlights of the second book.Andy Binns: The thing about the second book is that this represents a movement. Really important to me is that this is not about a guru speaking with the answer. Right? This is about a community actually saying, this is what we do. This is how we're approaching it. So, we have chapters by Bosch, General Motors, Intel.There are some lesser well-known companies, but important ones, Analog Devices, Unica Insurance, who were in the first book as a case study. Now they're in the book describing some of the things that they've done after
Released:
Aug 15, 2023
Format:
Podcast episode

Titles in the series (100)

Inside Outside Innovation explores the ins and outs of innovation with raw stories, real insights, and tactical advice from the best and brightest in startups & corporate innovation. Each week we bring you the latest thinking on talent, technology, and the future of innovation. Join our community of movers, shakers, makers, founders, builders, and creators to help speed up your knowledge, skills, and network. Previous guests include thought leaders such as Brad Feld, Arlan Hamilton, Jason Calacanis, David Bland, Janice Fraser, and Diana Kander, plus insights from amazing companies including Nike, Cisco, ExxonMobil, Gatorade, Orlando Magic, GE, Samsung, and others. This podcast is available on all podcast platforms and InsideOutside.io. Sign up for the weekly innovation newsletter at http://bit.ly/ionewsletter. Follow Brian on Twitter at @ardinger or @theiopodcast or Email brian@insideoutside.io