Monica Rozenfeld and Lina Bedi are co-founders of the incubator, Her Product Lab.  Brian Ardinger, Inside Outside Innovation Founder, talks with Monica and Lina about opportunities and barriers for women in the product development space and Her Product Lab's new seven-week incubator program designed to help women launch and grow new product initiatives.  Interview TranscriptBrian Ardinger:  Inside Outside Innovation is the podcast that brings you the best and the brightest in the world of startups and innovation. I'm your host, Brian Ardinger, founder of Insideoutside.io, a provider of research, events, and consulting services that help innovators and entrepreneurs build better products, launch new ideas, and compete in a world of change and disruption. Each week we'll give you a front row seat for the latest thinking tools, tactics, and trends in collaborative innovation. Let's get started. Welcome to another episode of Inside Outside Innovation. I'm your host, Brian Ardinger, and as always, we have another amazing guest. In fact, we have two amazing guests today, Monica Rozenfeld and Lina Bedi. They are cofounders of a new project and a new venture called Her Product Lab. Welcome to the show. Monica Rozenfeld: Thank you so much, Brian. We're so excited to be here. Lina Bedi: Very exciting.Brian Ardinger: Monica, you and I met a couple of years ago. I had a chance to come up to Milwaukee for the Fall Xperiment conference last year and do some podcasts there. And I wanted to bring you on the show to talk about this new venture that you spun up. And some of the changes that you've seen over the last several months in spinning up this particular project. I know we actually had this conversation pre COVID, but we wanted to postpone it because a lot of things have changed. So, tell us about what Her Product Lab is, and then we'll go into how it came to be. Monica Rozenfeld: Thank you for that intro. In my day job, I was organizing events for product managers. And I was in the New York office, we have a New York office and a Milwaukee office, and in the New York office there's a lot of conversation about how there really isn't a community for women in product. You see a big presence out on the West coast, Advancing Women in Product. They have done a phenomenal job of really elevating women, their career, getting them into the mid-level and leadership roles out there. And we weren't seeing so much of that even in New York City and looking into other cities like Chicago, DC, Atlanta.Our goal, when we had started out late last year, is let's have these summits. We'll bring women together. We'll have women on the stage talking about their careers. How did they move into the director roles, how to build better products? It was really incredible because only in two or three weeks’ time, after coming up with this concept and connecting with Lina, who's also very interested in this. We had a website, tickets were live. We had something like 20 presenters right off the bat. And it was one of the easiest events I ever put together because there was so much excitement around it. So, the date of our first summit, March 26th, New York City, same week as lock down. I actually did this really somber activity where I walked over to where our venue is. I live not too far from there. And everything's just boarded up, no people on the street in another universe, there would be 200 people in this room, and we'd all be super engaged and talking about product development. So, it was a really crazy experience for us.But I think the other thing that we saw was that nobody was asking for a refund. Everyone wanted to know when the date was going to be changed. We had this really loyal community that wanted to be part of this. And so we were trying to think of, well, how do we keep everyone engaged without being able to have in person events. And so, we started with some of the virtual events and that led us to think of this concept of a virtual incubator, w