Today we are looking at another way to combat this recession; expanding beyond your current market and your comfort zone. Whether that's expanding to neighborhood, city or state, get out of your comfort zone. It might be scary, but this is the perfect opportunity for you to expand your brand and your business. Scott is the broker and owner of Finish Line Realty, an independent brokerage that serves the Greater Louisville area as well as Nolin Lake in Central Kentucky. He also produces Real Estate Distilled, host some of the biggest names in real estate. Three Things You’ll Learn in This EpisodeWhy you should go to events and conferences.How can you sharpen your skill set?Why you need to be investing in yourself.ResourceCheck Out Real Estate DistilledReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:So how do you track new business, you constantly don't have to chase it. Hi, I'm Mike Cuevas to real estate marketing. And this podcast is all about building a strong personal brand people have come to know, like trust and most importantly, refer. But remember, it is not their job to remember what you do for a living. It's your job to remind them. Let's get started. What's up ladies and gentlemen, welcome another episode of the real estate marketing, dude, podcast, it is the end of the year, folks. We are long depending when you listen to this recording, you're at the very beginning of next year or the very end of 2022. And one of the things we always do around this time of year is figure out well, what are we going to do next year, this is a time where people get resolutions time where people make commitments, set goals, start planning, but actually, in actuality, very rarely does that actual initial goal get followed up on there's a lot of change in the real estate industry right now. So you know, I'm dedicating the next quarter did literally talking about what the hell you should be doing are we can you be doing because we've been spoiled the last five, the world's be honest, 10 years, we've had the longest running market ever, of just nothing but list sell lists out, it's been pretty damn easy, guys. Well, things are about to get rough if they haven't been rough already. And one of the things you're gonna need do is sharpen your skill sets. So one of the things we want to focus on today is why you should go and attend. Get out of your comfort zone, get out of your city, get out of your state, get out of people you see every day, because realistically, you need to surround yourself around people that know how to navigate this market. And I highly doubt it's someone even within your own office, you need to get outside of your office and start thinking outside the box. So who we have here today is he's all over social media. His name's Mr. Scott hack. He's the Creator. And he was the guy who built the real estate distilled Conference, which is really cool conference. In the Midwest, that happens each and every year. I spoke at it a few years ago, I think right prior to COVID. But we're going to talk about events and why you need to go to them and why you should. I'm a big fan of this. So without further ado, let's go ahead and introduce our guest, Mr. Scott hack. Scott, how are you today?Very good, man. Thanks for having me on, I really appreciate the opportunity to share with your audience and talk about one of my passions and events and how you can make it a part of your business and actually, you know, implement things and make them beneficial to you. So I really appreciate the opportunity.You have you started doing this event, because you were just like an event junkie, right?I mean, part of it, there wasn't a conference that I really felt like that was a fit for, for me as an independent broker in the areas that I wanted to be in. And, you know, it's events are either put together by a coaching company, or a software company is already you know, the big maybe you guy