51 min listen
TCC Podcast #176.5 The Copy Contest at TCCIRL with Rob Braddock and Conor Lynch
TCC Podcast #176.5 The Copy Contest at TCCIRL with Rob Braddock and Conor Lynch
ratings:
Length:
49 minutes
Released:
Feb 25, 2020
Format:
Podcast episode
Description
We don't often have two guests join us in the studio, but this week is one of those exceptions. For this special "un-numbered' episode, we've invited Rob Braddock and Conor Lynch to share how they become copywriters, what they're doing differently in the financial niche, and how you can earn the opportunity for a paid gig ($7,500 plus royalties) to write a promo for WealthPress. You'll want to listen to get the details. We also talked about:
• how Rob Braddock accomplished his meteoric rise from prisoner to successful copywriter
• the resources he used to learn direct response copywriter
• Rob’s daily meditation practice
• how easy it is to get your foot in the door wherever you want to work
• how Conor Lynch got his first taste of copywriting at age 13
• the boring narrative arc in the biz-op niche that drove him to finance
• how WealthPress became the fastest growing Financial publisher
• the writing and approval process that helped Conor get promotions done faster
• the importance of spectacle when it comes to getting attention
• the process of building a hot list (and how WealthPress does it differently)
• whether spectacle and video promotions will work in niches beside finance
• why WealthPress is sponsoring the cocktail party at TCCIRL
• how you can “win” an opportunity for a paid promotion with WealthPress
Don't skip this one, especially if you've ever dreamed of writing in the financial niche. Click the play button below, or scroll down for a full transcript. Or better yet, subscribe on iTunes or Stitcher so you never miss an episode.
The people and stuff we mentioned on the show:
WealthPress
The Gary Halbert Letters
Jake Hoffberg
Joe Schriefer
Evaldo Albuequeque
Dan Kennedy
Yanik Silver
Russell Brunson
Raging Bull
Angel Publishing
Trade Winds
Bencivenga’s Marketing Bullets
Joel Klettke
Macallan M
Contest Entries Go Here
Kira’s website
Rob’s website
The Copywriter Club Facebook Group
The Copywriter Underground
Full Transcript:
Rob M: This is a different kind of interview than we usually do. We usually only talk to one person at a time. Today we have both Rob Braddock and Conor Lynch as our guests today. For a couple different reasons we're doing this a little bit differently. One, because we've got a contest that we're going to talk about here in just a minute. Two, you guys worked together to create some pretty interesting financial promotions, and you do it in a different way. Before we get into all of that, maybe Rob Braddock, we can start with your story. Then maybe we can hear a little bit from Conor about his story and how he got into this business.
Rob B: Right. Well, yeah. I guess it is a pretty crazy thing to think. You could probably go back not too far just two years or so ago and find the first post I made in The Copywriter Club. I didn't know anything about copywriting two years ago really, but I'd just discovered it. So, before I got into copywriting, I was in political fundraising. Got in a little bit of trouble. Bribery this, bribery that, yada, yada, yada, blah, blah, blah. Three years in federal prison. That essentially ended that career and all of the contacts I had built up over time. It's not something I could get back into.
So, I had to start over again. After I stumbled around and bumbled around trying to figure out what I was going to do, I knew it was going to be something in the internet space or maybe I would SEO, sales or something. I wasn't really sure. I stumbled across copywriting, direct response copywriting and then financial direct response copywriting. Once I saw what it was, what it is and how much money can be made with it, I was like, ‘All right, I'm doing this, man. I'm going all in.’
So, I started studying and studying and studying relentlessly. It was essentially my primary focus of my life for six months at least. Then one thing led to another,
• how Rob Braddock accomplished his meteoric rise from prisoner to successful copywriter
• the resources he used to learn direct response copywriter
• Rob’s daily meditation practice
• how easy it is to get your foot in the door wherever you want to work
• how Conor Lynch got his first taste of copywriting at age 13
• the boring narrative arc in the biz-op niche that drove him to finance
• how WealthPress became the fastest growing Financial publisher
• the writing and approval process that helped Conor get promotions done faster
• the importance of spectacle when it comes to getting attention
• the process of building a hot list (and how WealthPress does it differently)
• whether spectacle and video promotions will work in niches beside finance
• why WealthPress is sponsoring the cocktail party at TCCIRL
• how you can “win” an opportunity for a paid promotion with WealthPress
Don't skip this one, especially if you've ever dreamed of writing in the financial niche. Click the play button below, or scroll down for a full transcript. Or better yet, subscribe on iTunes or Stitcher so you never miss an episode.
The people and stuff we mentioned on the show:
WealthPress
The Gary Halbert Letters
Jake Hoffberg
Joe Schriefer
Evaldo Albuequeque
Dan Kennedy
Yanik Silver
Russell Brunson
Raging Bull
Angel Publishing
Trade Winds
Bencivenga’s Marketing Bullets
Joel Klettke
Macallan M
Contest Entries Go Here
Kira’s website
Rob’s website
The Copywriter Club Facebook Group
The Copywriter Underground
Full Transcript:
Rob M: This is a different kind of interview than we usually do. We usually only talk to one person at a time. Today we have both Rob Braddock and Conor Lynch as our guests today. For a couple different reasons we're doing this a little bit differently. One, because we've got a contest that we're going to talk about here in just a minute. Two, you guys worked together to create some pretty interesting financial promotions, and you do it in a different way. Before we get into all of that, maybe Rob Braddock, we can start with your story. Then maybe we can hear a little bit from Conor about his story and how he got into this business.
Rob B: Right. Well, yeah. I guess it is a pretty crazy thing to think. You could probably go back not too far just two years or so ago and find the first post I made in The Copywriter Club. I didn't know anything about copywriting two years ago really, but I'd just discovered it. So, before I got into copywriting, I was in political fundraising. Got in a little bit of trouble. Bribery this, bribery that, yada, yada, yada, blah, blah, blah. Three years in federal prison. That essentially ended that career and all of the contacts I had built up over time. It's not something I could get back into.
So, I had to start over again. After I stumbled around and bumbled around trying to figure out what I was going to do, I knew it was going to be something in the internet space or maybe I would SEO, sales or something. I wasn't really sure. I stumbled across copywriting, direct response copywriting and then financial direct response copywriting. Once I saw what it was, what it is and how much money can be made with it, I was like, ‘All right, I'm doing this, man. I'm going all in.’
So, I started studying and studying and studying relentlessly. It was essentially my primary focus of my life for six months at least. Then one thing led to another,
Released:
Feb 25, 2020
Format:
Podcast episode
Titles in the series (100)
TCC Podcast #57: How to know if you’re a highly sensitive entrepreneur with Heather Dominick by The Copywriter Club Podcast