Copywriter, course creator, and coach, Belinda Weaver joins Kira and Rob for the 103rd episode of The Copywriter Club Podcast. Belinda's also the co-host of the popular Hot Copy podcast. We talked with Belinda about the variety of ways she's created income streams for her business.

Note: links and a full list of what we discussed is coming soon.

Click the play button below, or scroll down for a full transcript.


The people and stuff we mentioned on the show:
Kira’s website
Rob’s website
The Copywriter Club Facebook Group
Intro: Content (for now)
Outro: Gravity
Full Transcript:
The Copywriter Club Podcast is sponsored by Airstory, the writing platform for professional writers who want to get more done in half the time. Learn more at Airstory.co/club.

Rob:   What if you could hang out with seriously talented copywriters and other experts, ask them about their successes and failures, their work processes and their habits, then steal an idea or two to inspire your own work? That's what Kira and I do every week at The Copywriter Club Podcast.

Kira:   You're invited to join the club for episode 103 as we chat with freelance copywriter and coach Belinda Weaver about building an information business as a copywriter, what she's learned coaching other writers, creating courses, and running one of the most popular copywriting podcasts, and how tap dancing makes her a better copywriter. Welcome, Belinda.

Rob:   Hey, Belinda.

Belinda:   Hi, guys. It's really great to be here. Tap dancing, flashback. Oh my gosh.

Rob:   Should we jump into tap dancing immediately, or do we want to save that to the end?

Belinda:   It's completely up to you. I think it's a lovely hook we can leave people with.

Kira:   Let’s save that for the end. Let's start with your story, Belinda, and how you got into copywriting.

Belinda:   Well, like most people, had a day job I didn't really like, was looking for an opportunity to do something else. I was working in marketing in Melbourne. We lived just over an hour out of the city, so two plus hours of commuting every day, plus a job I didn't really like. My husband and I started talking about a family, and I started thinking, ‘Well, how is this going to work?’ So I was open to new opportunities, and then I got taken to this kind of sales day with the job. It's a lot of people standing up, giving presentations, doing their pitches. One of them was about copywriting.

Now, I did copywriting every day, but I didn't know it was a thing you could actually do as a job on its own. So when, at the end of the presentation, this copywriter started talking about running your own business as a freelance copywriter, I didn't listen to the rest of the day, because that was the idea that I'd been waiting for. As soon as we got back to work, I quietly registered my business. Maybe not that day. I took a day or two to brainstorm a name, but I registered my business. Then, while I was pretending to work, I started marketing and figuring out how to run a business and developing service packages, and then being on social media, and I started getting work.

So I did that for about six months. I did my day job. I worked, did copywriting at night and on the weekends. Then after about six months, I was confident enough in my marketing abilities to know that I could get more work. So I was getting regular leads coming in, and I thought, ‘Yeah, I can do this.’ Then on my last day, rather than walking through the office going, ‘Screw you all,’ I put together a presentation for the MD, and I said, ‘I can save you $20,000 on your marketing if you keep me on at my new freelance rate,’ and I just stopped doing all the time-wasting activities. I divided my job into value tasks and low-value tasks, and I had this whole little spiel, and he actually agreed before the presentation had finished. So I had my first client before the end of the day.

Rob:   Wow. I mean, that's so smart. Love it.