Daniel Throssell takes the mic on the 265th episode of The Copywriter Club podcast. Daniel is a copywriter who has created something he likes to call, “The Parallel Welcome Sequence.” He teaches his students how to look at storytelling from a different lens, and now he’s going to give you a glimpse into how he makes it happen.

Here’s how the conversation breaks down:

His grand escape from being an electrical engineer on a remote island.
Winning a coaching call based on a story he wrote with no experience at all.
How he was able to go from no experience to charging $200 an hour on Upwork.
The Facebook message that would change the game for Daniel.
How he managed to become the most-copied Upwork profile and how he gained 5 star reviews.
Why he is so passionate about writing soap-opera-slash-personality-driven emails.
The importance of partnership in copywriting.
The difference between one off projects and growing with a business over time.
The advantages of building your own list vs writing for a client list.
How to get on more podcasts with this simple tip.
The benefits of having a financial cushion when going after your dream business.
How to test out your own launch ideas and analyze the results.
How Daniel grew his list from 0-5000 in 18 months: what’s the secret?
Why you should think about creating a welcome sequence from a different angle.
The importance of staying consistent even when you think no one is listening.
Why copywriters have an edge against other marketers and business owners.
How to maximize and connect with your superfans.
Shifting your business from client-focused to self-focused.
Who should do a parallel welcome sequence?

Pop your earbuds in or check out the transcript below.






The people and stuff we mentioned on the show:
Kira’s website
Rob’s website
The Copywriter Club Facebook Group
The Copywriter Underground
Daniel’s website
Laura Belgray interview part 2
Brandi Mowles podcast interview
Connect with Robbie King 
Full Transcript:
Kira:  If you've ever said to yourself, "I want to get paid to be me," this is the interview for you. Today's guest for the 265th episode of The Copywriter Club podcast is Daniel Throssell. A copywriter who's not afraid to show his weird side and approach list growth and relationship building differently. But before we dive in, let me introduce you to my cohost for today, Robbie King. Robbie, welcome to the show. Thanks for doing this with me.

Robbie:  Thanks very much for having me. It's lovely to be here.

Kira:  I want you to just quickly introduce yourself, who are you, how do we even know each other?

Robbie:  Yes. So, we met probably virtually about two and a half years ago, when I was just kind of scratching my head about copywriting. And remember, we had a bit of back and forth. And then pretty quickly I realized that signing up for The Underground, and then eventually The Think Tank was just going to be the best thing to get my business going and help stop me banging my head against the wall, I think.

Kira:  And Robbie, what are you doing today?

Robbie:  So today, I actually work in house for a tech marketing agency. That was after a good year and a bit of having my freelance business. I did that after a good few months of just learning the whole business side of running a copywriting business. I thought I'd balanced that out a bit by just, I guess learning on someone else's dime, there's a lot to be said for that. It's proven very useful. I've gone deeper into my skill set, into my niche, which is video and content consultancy. So, I've been doing a lot of that. And I'm still writing copy. So, it's been quite the journey.

Kira:  I know you shared this with me earlier, but maybe you could just share that that idea came from Matt Hall at TCCIRL. Do you mind just sharing how you had that idea to go back in house?

Robbie:  Yes. Shout out to Matt Hall. Great guy,