Business coach and copywriter Ashley Gartland is our guest for the 192nd episode of The Copywriter Club Podcast. No surprise, when it comes to helping other writers build a solid business, she knows her stuff. So we asked Ashley about a whole range of things, including:

•  how she ended up as a writer and business coach
•  what she does in her business today and the problems she helps solve
•  what a “better not bigger” business looks like and how to create one
•  a few of the business models that help copywriters grow a better business
•  what Ashley does to help free up more time for clients
•  her “marketing audit” and what it involves for her clients
•  what copywriters starting out can do to build a “better not bigger” biz
•  what happens when people hit their goals and what comes next
•  growing a team and what you should think about as you scale and grow
•  how to grow a business WITHOUT a team
•  how Ashley deals with overwhelm and getting things done
•  the tools that Ashley uses to get things done
•  what her team looks like and how she spends her time today
•  the packages she offers to her clients
•  what you should do if you want to do more copy coaching
•  the mistakes Ashley sees copywriters making and holding them back
•  what she’s done to take her business to the next level
•  the pitch that got Ashley on our podcast and why it worked
•  the difference confidence makes in so many of her client’s businesses

We also asked about the future of copywriting and what to do if you want a “bigger and better” business. This is a good one. To hear it all, the play button below. Or scroll down for a transcript. Better yet, subscribe and never miss an episode.




 
The people and stuff we mentioned on the show:
Ashley's website
Kira’s website
Rob’s website
The Copywriter Club Facebook Group
The Copywriter Underground


 
Full Transcript:
Rob:   This episode is brought to you by The Copywriter Underground, the place to connect with hundreds of smart copywriters who share your ideas and strategies to help you master marketing, mindset and copywriting in your business. Learn more at thecopywriterunderground.com.

Kira:   What if you could hang out with seriously talented copywriters and other experts, ask them about their successes and failures, their work processes and their habits then steal an idea or two to inspire your own work. That's what Rob and I do every week at The Copywriter Club Podcast.

Rob:   You're invited to join the club for episode 192 as we chat with business coach Ashley Gartland about creating a business that is better not bigger, what business challenges copywriters struggle with the most, her advice on managing time projects and overwhelm and the pitch she sent us that made us want to have her on the show.

Kira:   Welcome Ashley.

Rob:   Hi Ashley.

Ashley:   Hi guys. Thanks so much for having me.

Kira:   Yeah. Great to have you and I am excited to talk about the pitch that you sent us because it did grab my attention at least, and you kind of played the long game too as far as building a relationship on Instagram first and I just felt like it was very an elegant approach to pitching podcast. So we'll talk about that, but first let's start with your story. How did you end up as a writer turned business coach?

Ashley:   Yeah. So really I have to say that though the way I landed here and the way I got into business by myself in the first place, entrepreneurship, is because I had this really strong desire to have a career that served my life. And when I graduated from journalism school I didn't see a lot of options out there that matched what I envisioned for my life, which was a lot of autonomy, a lot of choice in terms of how my days looked and also where I wanted to live in the country and those things. And so I decided that I would just give it a go and I would see straight out of college how to be a freelance writer and it went really wel...