EP236 - DNVBs w/ Nate Poulin Episode 236 is an interview with Nate Poulin aka @digitallynativ about Digitally Native Verticle Brands (DNVBs).. Upcoming Events Digital Day North America Jason & Scot Keynote September 23 8:40-9:25am CT Channel Advisor Connect – Jason & Scot October 7th Texas A&M Retail Summit Jason October 9th  9:50am CT ShopTalk Meetup – Jason October 20-22 Measuring Ecommerce Success Against Fast-Changing Benchmarks.      Topics Nate Poulin (@digitalnativ) cut his teeth with DNVBs including Bonobos and Outdoor Voices and is currently the Chief Merchant for Monica + Andy. In this episode, we discuss a range of topics around the current state and future of digitally native brands. Don’t forget to like our facebook page, and if you enjoyed this episode please write us a review on itunes. Episode 236 of the Jason & Scot show was recorded live on Monday, September 14th, 2020. http://jasonandscot.com Join your hosts Jason "Retailgeek" Goldberg, Chief Commerce Strategy Officer at Publicis, and Scot Wingo, CEO of GetSpiffy and Co-Founder of ChannelAdvisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing. Transcript Jason: [0:24] Welcome to the Jason and Scott show this is episode 2 36 being recorded on Monday September 14th 2020 I’m your host Jason retailgeek Goldberg and as usual I’m here with your co-host Scot Wingo. Scot: [0:39] Hey Jason and welcome back Jason and Scot show listeners today on the show we are going to do a deep dive into one of our favorite topics in retail and e-commerce Brands going direct to help us navigate through this we have a really exciting guest on the show he goes by digitally native without Annie and we’re going to have to get the story on that so digitally Naik negative on Twitter and then outside of the twittersphere he goes by Nate Poulin Nate is based out of Austin and he cut his digitally native vertical brand T that Brands such as bonobos outdoor voices and more he’s also the founder of digitally native Consulting Nate welcome to the show. Nate: [1:21] Hey guys thanks for having me excited. Jason: [1:23] We are excited to chat with you Nate and I know you’ve listened to the show we always like to start things off by kind of getting a little bit of background about how you came to the industry so can you tell us how you found yourself in the, the digitally native Commerce base. Nate: [1:40] Totally so I spent the last 15 years and retailgeek, I started the early part of my career working for startups and this really sort of predated the proper e-commerce era. And worked my way through retailers work for FAO Schwarz and Toys R Us and ultimately landed, about 11 years ago in the brand sphere specifically in apparel so I work for Michael Kors for four years through their IPO and then I was sort of in my late 20s in New York City. [2:10] Andy and the team had bonobos had been at it since 2007 this was 2009 and I decided to join bonobos and really take a stab at this sort of whole building brands on the internet phase I felt like that was a future that and I still feel that way, and so I spent four years of but no of us and also two years at outdoor voices and then most recently a stint at the black tux, and then between some of those students also consulted with a number of direct consumer and digitally native Brands and really. Through that whole journey just got exposed to the business the customer centricity, and you know the opportunity that exists and really quite frankly have just kind of nerd it out, um on the business and it’s something that I’m passionate about both in terms of what you know my day-to-day is, but also you know when I click When I close the books each day I’m still thinking about it so crunching on these issues and still very much sort of part of the community so it’s been a big part of the last I would say decade of my life. Jason: [3:13] That’s awesome we’re eager to dive into a bunch of those topics but I