Welcome to today's episode! We are delighted to have the one and only Tobi Fairley join us today! Tobi is a progressive-thinking entrepreneur, known for her interior design and she is focused on helping her clients design their homes, their businesses, and their lives through her full-service interior design company and her consulting firm. Tobi has a special interest in promoting wellness and balance for entrepreneurs, CEO's, and creatives. She also has a podcast, called The Design You Podcast, which was launched in April 2018. (LuAnn was her guest on episode #37). Today, Tobi talks to LuAnn about tuning in to what you really like to do and how you really want your business to be, making more money, and getting to grips with digital services in the ever-changing online world. Tune in for more! Tobi has been a trusted coach for interior designers and creatives, through her live events, business courses, and online programs for over ten years. More than ten years ago, when Tobi launched her blog, she was at the forefront of the design blog movement. Her blog is currently read in more than 125 countries across the globe. In 2017, Tobi was a columnist for Traditional Home magazine with a feature in each issue chronicling her own home renovation and reveal. Her award-winning interior design, product design, and ideas have been featured on television and in worldwide publications including House Beautiful, Veranda, Traditional Home, Huffington Post, HGTV, The Wall Street Journal, Southern Living, Better Homes and Gardens, Real Simple, Coastal Living, Southern Cottages, Creative Live, the Chicago Tribune, and MSNBC. Listen in today, to find out from Tobi how to create a business that is right for you. Show highlights: Tobi really enjoys learning about personal development and self-help and melding that with interior design. The blessing of growing up with unconditional support. The kind of support that Tobi really loves giving to others. Tobi discusses her philosophy on the use of digital tools for interior designers. Why digital doesn't have to be associated with poor quality. Tobi's take on creating revenue streams. There are so many ways for designers to make really good money and still give value to the consumer. Thinking creatively to create different models to suit different customers. The beauty of creating a design business that is accessible online. Why it gets easier to make money in other ways. Creating different models to solve different problems for clients. A practical strategy for design professionals looking to tap different markets. How designers are creating their own competition. Tobi's suggestion for maximizing your profits with what you already have. Knowing what you can and cannot do successfully on the phone. Using the right language to assist clients with digital products and services. The industry is changing, so you need to figure out how to change and grow with it. You get to decide the services that your business provides. Tuning in to what you like doing, and how you really want your business to be. The importance of being profitable. Thinking outside the box. Bio: Traditional Home predicts “Tobi will be like Cher or Oprah, one of those women for whom one name says it all.” Tobi Fairley is known for her bold use of color in interior design, but she’s also one of the nation’s most progressive-thinking entrepreneurs. Tobi is passionate about her full-service interior design company and her consulting firm which are focused on helping clients design their homes, their businesses and their lives, with a special interest in promoting wellness and balance for entrepreneurs, CEO’s and creatives. Tobi established her firm more than 19 years ago and her projects have spanned the nation and beyond. Her award-winning interior design, product design and ideas have been featured on television and in publications worldwide including House Beautiful, Veranda, Traditional Home, Huffington Post, HGTV, The Wall Street J