EP013 - SuperBowl, VR, Future of Malls, and why responsive design is a bad idea
Recap of Superbowl Ads. Including ads from Amazon, Paypal, and Dollar Shave Club. Digital Calls to action in ads. And mobile engagement with those ads.
Are stale fashion trends curtailing woman's apparel sales, or is it another example of Amazon eating the world?
Google, Apple, and Alibaba all make new investments in VR.
January Same Store Sales data from Channel Advisor looks encouraging.
Amazon rumors about logistics services continue "Project Dragon Boat". Amazon Prime Now comes to Raleigh, North Carolina and Scot is their first customer.
Michael Kors expresses concern that Mall Traffic is likely to continue declining. Jason shares that the US is way "over-stored" and that the US has 5X the amount of retail space per capita as UK.
We talk about why Responsive Design is a bad idea for e-commerce and mobile apps are a lower priority than the mobile web.
http://retailgeek.com/podcast
Join your hosts Jason "Retailgeek" Goldberg, SVP Commerce & Content at Razorfish, and Scot Wingo, Founder and Executive Chairman of Channel Advisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing.