52 min listen
PNR 109: Content Marketing Strikes Back
ratings:
Length:
63 minutes
Released:
Dec 14, 2015
Format:
Podcast episode
Description
In this special Star Wars themed episode, Joe and Robert discuss what will happen with Airbnb's content marketing initiative "Pineapple". Ad blocking continues to be all the rage in 2015, and the boys talk about the impact of ad blocking on business models into 2016 and beyond. And don't miss Ann Handley's take on content marketing in 2016 as well. Rants and raves include a take on the Publicis reorganization and how a small ice-cream shop landed the official ice cream of Star Wars. This week's #ThisOldMarketing example: Star Wars Comic Books.
This week's links:
Here’s what happened to Pineapple - AirBNB’s Print Magazine
http://www.wsj.com/articles/heres-what-happened-to-pineapple-airbnbs-one-off-print-magazine-1449684006?mod=djemCMOToday
Ad Blocking Will Force Industry to put the user experience first
http://digiday.com/publishers/2016yearinpreview-ad-blocking-debate-gets-bigger-advertising/
Content Marketing Grows Up - 2016 Prediction
http://www.annhandley.com/2015/12/10/content-marketing-grows-up-my-2016-prediction/
Brutal Competition for Audience Time Across B2B and B2C
http://www.themediabriefing.com/article/colin-morrison-b2bms15
Sponsor: Widen and the 4 C's to Visual Storytelling http://bit.ly/widen-visual-storytelling
Rants and Raves
Robert's
http://www.digitalclaritygroup.com/perception-and-reality-in-publicis/
Joe'shttps://gimletmedia.com/episode/17-words-about-words-from-our-sponsors/
http://www.adweek.com/news/advertising-branding/how-mom-and-pop-creamery-brooklyn-became-official-ice-cream-star-wars-168584
#ThisOldMarketing - Star Wars Comic Books https://en.wikipedia.org/wiki/Star_Wars_(comics)
.
This week's links:
Here’s what happened to Pineapple - AirBNB’s Print Magazine
http://www.wsj.com/articles/heres-what-happened-to-pineapple-airbnbs-one-off-print-magazine-1449684006?mod=djemCMOToday
Ad Blocking Will Force Industry to put the user experience first
http://digiday.com/publishers/2016yearinpreview-ad-blocking-debate-gets-bigger-advertising/
Content Marketing Grows Up - 2016 Prediction
http://www.annhandley.com/2015/12/10/content-marketing-grows-up-my-2016-prediction/
Brutal Competition for Audience Time Across B2B and B2C
http://www.themediabriefing.com/article/colin-morrison-b2bms15
Sponsor: Widen and the 4 C's to Visual Storytelling http://bit.ly/widen-visual-storytelling
Rants and Raves
Robert's
http://www.digitalclaritygroup.com/perception-and-reality-in-publicis/
Joe'shttps://gimletmedia.com/episode/17-words-about-words-from-our-sponsors/
http://www.adweek.com/news/advertising-branding/how-mom-and-pop-creamery-brooklyn-became-official-ice-cream-star-wars-168584
#ThisOldMarketing - Star Wars Comic Books https://en.wikipedia.org/wiki/Star_Wars_(comics)
.
Released:
Dec 14, 2015
Format:
Podcast episode
Titles in the series (100)
PNR 10: Confusion over Content Strategy | The Truth about Forbes | Nike Content: Content Marketing with Pulizzi and Rose by This Old Marketing