In this episode of #ThisOldMarketing, Google announces major changes to search engine rankings based on your pop over status.  Is there really a future in advertising (trick question) and will YouTube's new backstage give them a hall pass with the big boys? Rants and raves include a focus on numbers and marketing automation must die.  This week's TOM example: Bloomingdale's. This week's article links: Google to Punish Sites That Use Intrusive Pop Over Adshttp://arstechnica.com/business/2016/08/google-to-punish-sites-that-use-intrusive-pop-over-ads/ Ads Are Bad and Also Terriblehttps://techcrunch.com/2016/08/20/ads-are-bad-and-also-terrible/ YouTube Plans to bring Photos Polls and Text to The Video Servicehttp://venturebeat.com/2016/08/24/inside-backstage-youtubes-plan-to-bring-photos-polls-and-text-to-the-video-service/ SPONSOR  Get the 2016 Webinar Benchmarks Report from ON24 - http://cmi.media/pnr146 RANTS/RAVES  https://medium.com/@mitchjoel/marketing-automation-must-die-1a123d5e880a#.kxuehxp2l http://www.mckinsey.com/business-functions/operations/our-insights/the-ceo-guide-to-customer-experience TOM: http://www.foliomag.com/2008/breaking-through-mail-clutter/