38 min listen
PNR 102: YouTube Proves We Have No Rights on Social Media
PNR 102: YouTube Proves We Have No Rights on Social Media
ratings:
Length:
62 minutes
Released:
Oct 27, 2015
Format:
Podcast episode
Description
In this episode of #ThisOldMarketing, Joe and Robert go in-depth into YouTube's decision to "force" content creators to be part of their new paid subscription program - YouTube Red. Adobe releases some interesting research on consumer behavior and content (hint: focus on the mobile experience) and the boys dissect some interesting research on the future of digital. Rants and raves include why publishers are missing the boat. This week's TOM example of the week: Johnson & Johnson and BabyCenter.
YouTube Will Completely Remove Videos Of Creators Who Don’t Sign Its Red Subscription Dealhttp://techcrunch.com/2015/10/21/an-offer-creators-cant-refuse/#.mudbml:0AwH
paired with...ESPN Takes It’s Videos Off Of Youtube http://www.fastcompany.com/3052695/fast-feed/espn-pulls-videos-from-youtube-due-to-terms-of-upcoming-paid-tier
Study: What Consumers Want From Digital Contenthttp://www.adweek.com/socialtimes/report-what-consumers-want-from-digital-content/627753
Epic Deck From Yahoo - Predicts What’s Happening In Tech and Media
http://www.businessinsider.com/michael-wolf-predicts-what-will-happen-in-the-tech-industry-in-2016-2015-10?op=0#/#-1
This week's Sponsor: Marketo and Digital Marketing 101: http://bit.ly/marketo-digital-marketing
Rants/Raveshttp://www.niemanlab.org/2015/10/whats-actually-working-in-digital-advertising-8-publishers-on-how-theyre-bringing-in-money/
#ThisOldMarketing - J&J's BabyCenter
http://www.adweek.com/news/technology/why-johnson-johson-treasures-babycenters-data-156720
YouTube Will Completely Remove Videos Of Creators Who Don’t Sign Its Red Subscription Dealhttp://techcrunch.com/2015/10/21/an-offer-creators-cant-refuse/#.mudbml:0AwH
paired with...ESPN Takes It’s Videos Off Of Youtube http://www.fastcompany.com/3052695/fast-feed/espn-pulls-videos-from-youtube-due-to-terms-of-upcoming-paid-tier
Study: What Consumers Want From Digital Contenthttp://www.adweek.com/socialtimes/report-what-consumers-want-from-digital-content/627753
Epic Deck From Yahoo - Predicts What’s Happening In Tech and Media
http://www.businessinsider.com/michael-wolf-predicts-what-will-happen-in-the-tech-industry-in-2016-2015-10?op=0#/#-1
This week's Sponsor: Marketo and Digital Marketing 101: http://bit.ly/marketo-digital-marketing
Rants/Raveshttp://www.niemanlab.org/2015/10/whats-actually-working-in-digital-advertising-8-publishers-on-how-theyre-bringing-in-money/
#ThisOldMarketing - J&J's BabyCenter
http://www.adweek.com/news/technology/why-johnson-johson-treasures-babycenters-data-156720
Released:
Oct 27, 2015
Format:
Podcast episode
Titles in the series (100)
PNR 1: Forbes Sale | YouTube Comments | LinkedIn Showcase Pages | Minecraft | John Deere's Magazine: Content Marketing with Joe Pulizzi and Robert Rose by This Old Marketing