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Facebook Invades Australia (259)

Facebook Invades Australia (259)

FromThis Old Marketing


Facebook Invades Australia (259)

FromThis Old Marketing

ratings:
Length:
67 minutes
Released:
Feb 19, 2021
Format:
Podcast episode

Description

This week Joe and Robert cover the big news that, after the passage of a media bargaining law, Facebook bans all media companies from its app. Shock abounds, with a number of sites that are "not" media companies being affected. YouTube tries to be more like TikTok and Snap and launches a number of "short-video" strategies. And news from the passion economy with the launch of Li Jin's Atelier Ventures, a $13 million fund to support content creators and content creator tech. Rants and raves include Joe's take on non-fungible tokens (NFTs) and Robert's commentary on how tech companies are taking over higher education. ------ This week's sponsor: accessiBe accessiBe, the company that conducted the research discussed on the show, offers an automated, AI-based accessibility solution and ongoing monitoring for websites of all sizes. Hands free, affordable and ever-lasting, ensuring your website is always accessible for people with disabilities and protecting you from legal action. Get an accessibility test on your website here. ------ Catch past episodes show notes at ThisOldMarketing.site.  
Released:
Feb 19, 2021
Format:
Podcast episode

Titles in the series (100)

Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes. This Old Marketing is part of the Content Marketing Institute(CMI) Podcast Network.