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    PNR 2: Native Advertising Spending | Content Marketing as Journalism | WLS Radio

    PNR 2: Native Advertising Spending | Content Marketing as Journalism | WLS Radio

    FromThis Old Marketing

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    PNR 2: Native Advertising Spending | Content Marketing as Journalism | WLS Radio

    FromThis Old Marketing

    ratings:
    Length:
    43 minutes
    Released:
    Nov 26, 2013
    Format:
    Podcast episode

    Description

    Joe and Robert review the latest native advertising spending research, talk about the many names for content marketing, why traditional media is in trouble, and a bit about Dreamforce 2014. TOM example of the week: WLS Radio from Sears.
    Released:
    Nov 26, 2013
    Format:
    Podcast episode

    Titles in the series (100)

    Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes. This Old Marketing is part of the Content Marketing Institute(CMI) Podcast Network.