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    PNR 47: The Real Cure for the Native Advertising Blues

    PNR 47: The Real Cure for the Native Advertising Blues

    FromThis Old Marketing

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    PNR 47: The Real Cure for the Native Advertising Blues

    FromThis Old Marketing

    ratings:
    Length:
    50 minutes
    Released:
    Oct 7, 2014
    Format:
    Podcast episode

    Description

    In this episode, Joe and Robert go in-depth on Buzzfeed's niche content practices and how progressive marketers are starting to think print.  The boys also discuss native advertising in detail, and why the problem is not transparency. Rants and raves include Jerry Seinfeld at AdWeek and whether Coke and Red Bull are "wrong" for doing content marketing.  This week's TOM example: Swide.com from Dolce&Gabbana.
    Released:
    Oct 7, 2014
    Format:
    Podcast episode

    Titles in the series (100)

    Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes. This Old Marketing is part of the Content Marketing Institute(CMI) Podcast Network.