49 min listen
PNR 33: P&G Kills All Marketing Titles
ratings:
Length:
60 minutes
Released:
Jul 1, 2014
Format:
Podcast episode
Description
In this episode, Joe and Robert discuss CMI's purchase of the Intelligent Content Conference, and then dive deep into P&G's new edict that all marketing titles will change to something different. In addition, the boys discuss Google's change to get rid of Google authorship pictures, as well as some new research on how brands spend money to promote owned content. This week's #ThisOldMarketing example comes from Chango.com.
Released:
Jul 1, 2014
Format:
Podcast episode
Titles in the series (100)
PNR 7: The End of Advertising | Content Marketing and Ron Burgundy: Content Marketing with Pulizzi and Rose by This Old Marketing