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Episode 95: What You Need To Know About Time Buying Hello Giggles
Episode 95: What You Need To Know About Time Buying Hello Giggles
ratings:
Length:
4 minutes
Released:
Oct 26, 2015
Format:
Podcast episode
Description
This week Time Inc. made headlines when they announced that their purchase of the female friendly blog site Hello Giggles. It is estimated that this blog site, that is only a few years old, was purchased for somewhere between $20 and $30 million dollars. In this episode of Content Inc., Joe Pulizzi asks you to not just notice the buying of this site by a major media company, but to ask why other female friendly brands had not considered doing the same thing? If it's often cheaper to purchase existiing assets vs. building your own, perhaps it's time for brands to consider other content assets on the market and bring them into their own companies, much like Time Inc. is doing.
Released:
Oct 26, 2015
Format:
Podcast episode
Titles in the series (100)
Episode 59: 3 Ways To Drive Subscriptions: Joe Pulizzi Discussed Three Key Elements To Increasing Subscribers To Your Content & Database by Content Inc with Joe Pulizzi