Episode 1: Defeating Goliath Requires Different Thinking...a Different Model

We Need More Focus on Words as Creators (442): It seems to me that the best business model for content entrepreneurs focuses on the creation, arrangement and distribution of words. Although most content creators don't see it that way, it doesn't mean it's not true. What do you think? and use code... by Content Inc with Joe Pulizzi

5 min listen

A New Way to Publish a Book (441): My new book, The Content Entrepreneur, is now available. And we are selling 100 percent direct to consumers. In this episode I review some of the main differences about why you would make a decision as an author to go direct. Buy the book here - and... by Content Inc with Joe Pulizzi

6 min listen

My Top 5 Business Books [the what and why] (440): I talk about the five business-related books that have had the most impact on my career and life. Think & Grow Rich - Napoleon Hill Seven Habits of Highly Effective People - Stephen Covey Stranger in a... by Content Inc with Joe Pulizzi

11 min listen

The Secret to Being a Content Entrepreneur [Special Episode] (439): A very special episode courtesy of my friend Michelle Raymond. In this episode, Michelle and I talk about what makes a content entrepreneur successful, the importance of patience, and selling strategies to help a content entrepreneur both survive and... by Content Inc with Joe Pulizzi

42 min listen

Don't Be a Full-Time Content Creator (438): What does it mean to be a full-time content creator? Is that a thing? If it is, it's probably something we don't want...because if we are a full-time creator, we can't be a content entrepreneur. and use code TOM100 to save $100. Today's episode is... by Content Inc with Joe Pulizzi

5 min listen

Are We In a Post-Search World? (437): AI is slowly taking over as the search engine of choice for more and more professionals. Are you ready for this? Most are not. The next 12 months are critical to make sure your story is told. and use code TOM100 to save $100. Today's episode is... by Content Inc with Joe Pulizzi

6 min listen

Did the Content Creator Bubble Burst? (436): Lexi Grant brings up a very tough topic: is it more difficult today to become a successful content creator? I think she's right and it is. But maybe there are things we can do now so we don't fall into the failure trap. . and use code TOM100 to save... by Content Inc with Joe Pulizzi

7 min listen

How to Create a Multi-Million Dollar Business from Your Book (435): A special (longer) episode dedicated to how an author (or content creator) can build a successful content business with a book at the core. In this episode, Joe covers: Finding your sweet spot Tuning into your content tilt Building your base Growing... by Content Inc with Joe Pulizzi

44 min listen

David Bowie and Getting Uncomfortable with Content (434): An important piece of advice from David Bowie gets us talking about if we are really taking enough risks and getting uncomfortable enough with our content to be successful. Today's episode is brought to you by Memberful. Whether your passion is... by Content Inc with Joe Pulizzi

6 min listen

Why Billy Joel Started Writing Again (434): How did Billy Joel, one of the greatest songwriters in history, come to hate the process of writing? It happens to all of us. But what he did to starting loving the process again will surprise you...and it's something that all content creators and... by Content Inc with Joe Pulizzi

5 min listen

Creators Are Failing Because 9 in 10 Make This Mistake (433): I had to make one key decision in the early days of my content creator model in order to succeed. It was extremely difficult to make, but that decision led to all my success. Unfortunately, most content creators won't make this change, and that is why... by Content Inc with Joe Pulizzi

6 min listen

My 8 Best Decisions Ever (432): Here's a bonus episode that runs through (in a way) the eight best decisions I've ever made. These include: Set Goals. Create Habits. Get a Roth IRA Get a 529 Account Call Your Boss Hire a Scheduling Manager Spend Time with Your Kids Separately... by Content Inc with Joe Pulizzi

10 min listen

Content Entrepreneurs Are Not Creating Art (431): The incredible music executive Rick Rubin says that those who create art should NOT be creating that art for an audience. Art should be created only to satisfy the needs of the creator...and that's what will be best for an audience. This is... by Content Inc with Joe Pulizzi

5 min listen

To Succeed, Don't Hold Back (430): Here's a personal story about a day in the life of my content-creator journey. Everything changed that day. It was challenging, but I don't regret it. Hopefully this story will help you in your journey as well. ------- Like this episode? SUBSCRIBE... by Content Inc with Joe Pulizzi

6 min listen

6 Ways to Rethink Your Content Business (429): An extended podcast covering six key ways you can take your content business to the next level. These include: Rethinking your exit strategy Taking your content tilt seriously Are you a creator or a media business? The focus on email Your base plus... by Content Inc with Joe Pulizzi

15 min listen

The ONE Key to Great Content Creation (428): If you had just one year to live, how would you change your content creation business? This episode could change your life and career. I hope it does. Links: ------- Like this episode? SUBSCRIBE on , or . See all Content Inc episodes at the . ... by Content Inc with Joe Pulizzi

5 min listen

2024 Content Predictions [Special Episode] (427): A special episode of Content Inc.! I'm bringing in my content marketing colleague Robert Rose to discuss our content, marketing and media predictions for 2024. ------ This episode is sponsored by Lulu.comBooks are among the top 3 most profitable and... by Content Inc with Joe Pulizzi

54 min listen

Success in 2024 [Do These Nine Things] (426): Let's make 2024 truly incredible (for you and for others) by doing these nine critical activities. 1. Decide On Your Goals I’ve talked many times on this podcast about . It works. It also gets your priorities straight and helps you FOCUS. 2.... by Content Inc with Joe Pulizzi

7 min listen

The Why Exercise (425): Do you know why you are doing all the things you are doing? Most content entrepreneurs don't. Take a few minutes and do this quick exercise. It will change your stars. ------ This episode is sponsored by Lulu.comBooks are among the top 3 most... by Content Inc with Joe Pulizzi

5 min listen

Four Critical Questions that Drive Your Content Business (424): Are you in a content slump? If so, perhaps taking a hard look at these four questions will make the difference. What is your content's purpose? Who is your specific audience? Are you taking your headlines seriously? Is there money to support your... by Content Inc with Joe Pulizzi

6 min listen

The TLDR on the OpenAI Soap Opera (423): Here's everything you need to know about what happened at OpenAI in less than five minutes. ------ This episode is sponsored by Lulu.comBooks are among the top 3 most profitable and most utilized tactics to monetize content.Turning your content into a... by Content Inc with Joe Pulizzi

6 min listen

Finding the Money to Support Your Content Business (422): Sometimes we get into a rut as content entrepreneurs, using the same old ways to monetize content over and over again. Maybe there is a better way. In this episode I give a few examples of unique ways to fund your content business. ------ This episode... by Content Inc with Joe Pulizzi

5 min listen

Your Content Must Be Different. Here's How. (421): The biggest problem right now with new content launches is differentiation (or lack of it). The majority of new (and ongoing) content projects simply aren't different enough to break through all the clutter. Today we talk about two things you can do... by Content Inc with Joe Pulizzi

7 min listen

Critical Content Productivity Tips (420): Last week I listened to a best-selling author give a masterclass on writing and content productivity tips. In this episode I go through the ones that impacted me the most. Show links: This episode is sponsored by Lulu.comBooks are among the top 3... by Content Inc with Joe Pulizzi

6 min listen

Should You Change Your Brand Name? (419): Sometimes, the name you chose for your content brand just doesn't work. Maybe it did at one point...but now you know the truth...it just doesn't fit. It's holding you back. It's time to make a change. Here's my story about making two big name changes.... by Content Inc with Joe Pulizzi

7 min listen

5 Website Fixes to Make Today (418): I just refreshed my entire website and made five important changes. Here they are! One, make it personal. Have the copy come from you, not the third person. Two, lean in to what makes you, well, you. Your differences are a positive. Accentuate that.... by Content Inc with Joe Pulizzi

9 min listen

John Mulaney vs. Louis CK: Choose Your Content Business Model (417): John Mulaney and Louis CK (before all the trouble) have two very different models as content creators. In this episode, Joe breaks down the differences between them and how YOU (the content entrepreneur) need to choose which one you want in order to... by Content Inc with Joe Pulizzi

6 min listen

The No-Click Social Media Strategy (416): Website traffic from social media sites has fallen off a click for most media, brand and creator sites. Can we even use social media to help our business anymore? The answer is a big-fat maybe...but only if we adhere to the "no-click" social media... by Content Inc with Joe Pulizzi

5 min listen

The AI Consulting Freeze + 3 Creator Trends (415): Joe's fall travel has begun. The good news is that Joe is listening to the trends. In this podcast, JP breaks down four key trends, including the move to in-person events, the AI-spending freeze in consulting, an overall spending indicator (student... by Content Inc with Joe Pulizzi

6 min listen

How to Quit Your Job and Start a Content Business (414): Here's everything you need to know to quit your current corporate position and start a content business. My wife and I (and an amazing group of people) started Content Marketing World in 2011. This is the first year the event is not in Cleveland.... by Content Inc with Joe Pulizzi

11 min listen

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Episode 1: Defeating Goliath Requires Different Thinking...a Different Model

Episode 1: Defeating Goliath Requires Different Thinking...a Different Model

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