11 min listen
Episode 44: How To Fail Before You Get Started
Episode 44: How To Fail Before You Get Started
ratings:
Length:
8 minutes
Released:
Apr 28, 2015
Format:
Podcast episode
Description
As a small business, don't make the mistake of going to wide with your content strategy before you even get started. In this episode of Content Inc., Joe Pulizzi discusses the importance of going small to get big. So often we are tempted to go wide with our content, when it makes more sense to go very niche with perhaps one buyer persona, or even a specific group of buyers within that persona. Don't try to compete with brands that have bigger budgets. Do what you do well in a tighter, niche area and go deep with your content.
Released:
Apr 28, 2015
Format:
Podcast episode
Titles in the series (100)
Episode 5: 8 Content Steps To Making Millions: Joe Pulizzi breaks down the 8 steps you need to make millions with content marketing. by Content Inc with Joe Pulizzi