6 min listen
Episode 92: Measure Content Marketing Like A Product
Episode 92: Measure Content Marketing Like A Product
ratings:
Length:
5 minutes
Released:
Oct 13, 2015
Format:
Podcast episode
Description
As content marketing evolves, so does how and why we measure it's success. In this episode of Content Inc., Joe Pulizzi discusses how content marketing measurement needs to move beyond the campaign mindset and toward the idea that it is an asset for your company. If you treat your content like a product, you will begin to ask different questions around it's value. Questions that could lead to some revelations on how important, or not so important, your content is to your business.
Released:
Oct 13, 2015
Format:
Podcast episode
Titles in the series (100)
Episode 13: Why You Need To Care About Content Competition {with Jay Baer}: Guest: Jay Baer, Convince and Convert by Content Inc with Joe Pulizzi