8 min listen
Episode 34: An Incredible Process To Buy Content Assets
Episode 34: An Incredible Process To Buy Content Assets
ratings:
Length:
7 minutes
Released:
Mar 24, 2015
Format:
Podcast episode
Description
Though creating original content is most often where all content strategy begins, considering to purchase existing content platforms to grow your audience and business may actually be a better decision...in some cases. In this episode of Content Inc., Joe Pulizzi shares examples of how brands have sought out exisiting content platforms to purchase them vs. starting from scratch when it was time to diversify content.
Released:
Mar 24, 2015
Format:
Podcast episode
Titles in the series (100)
Episode 6: Two Storytelling Lessons From My Grandfather: Joe Pulizzi Shares Lessons Learned From His Grandfather That Still Apply Today by Content Inc with Joe Pulizzi