Cause marketing is not a new idea. However, finding a cause that your business can get behind can be the driving force that makes a huge difference not only in the lives of others, but also on your bottom line. In this episode of Content Inc., Joe Pulizzi shares how Content Marketing Institute, in partnership with the Easter Seals of Northern Ohio, has raised over $100,000 with their CMI Golf For Autism event over the past eight years. Learn the six tenets your company needs to successfully integrate cause marketing into your content strategy and align with the future of our purpose-driven economy.