58 min listen
Demand creation: How to build revenue engines that drive growth for years
Demand creation: How to build revenue engines that drive growth for years
ratings:
Length:
40 minutes
Released:
Oct 14, 2022
Format:
Podcast episode
Description
Millie Hogue is the Director of Demand Generation and Head of B2B Marketing for MedBridge, a fast growing Seattle startup. Her experience ranges from working with brands like Coca-Cola and Netflix to booming software companies.
She also owns her own marketing consulting firm where she teaches other startups how to jump-start revenue and own their space in the market.
How?
By using demand generation strategies to help brands build revenue engines that will last for years - not a month.
In this episode, she shares how we can use demand creation strategies to build revenue engines that drive growth for years to come. Insights she shares include:
Why is marketing often an afterthought in most SaaS companiesThe difference between demand generation and lead generationWhy Millie suggests we create a platform that fuels demand creation and generates compound interest over timeHow to balance short-term gains and revenue growth with longer-term objectivesHow to navigate the mind-shift and heart shift required to put marketing and demand generation at the heart of revenue growthThe challenge for companies wanting to implement demand generation - sell to humans and bad messagingThe best place to start with demand creation when on a tight budgetHow skyscraper content can still be a great demand creation tacticIs link building still worth pursuing given today's trendsand much much more ...
She also owns her own marketing consulting firm where she teaches other startups how to jump-start revenue and own their space in the market.
How?
By using demand generation strategies to help brands build revenue engines that will last for years - not a month.
In this episode, she shares how we can use demand creation strategies to build revenue engines that drive growth for years to come. Insights she shares include:
Why is marketing often an afterthought in most SaaS companiesThe difference between demand generation and lead generationWhy Millie suggests we create a platform that fuels demand creation and generates compound interest over timeHow to balance short-term gains and revenue growth with longer-term objectivesHow to navigate the mind-shift and heart shift required to put marketing and demand generation at the heart of revenue growthThe challenge for companies wanting to implement demand generation - sell to humans and bad messagingThe best place to start with demand creation when on a tight budgetHow skyscraper content can still be a great demand creation tacticIs link building still worth pursuing given today's trendsand much much more ...
Released:
Oct 14, 2022
Format:
Podcast episode
Titles in the series (100)
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