My guest today is Casey Hill, Sr. Growth Manager at ActiveCampaign! Casey is a growth veteran with over a decade of experience helping software companies scale fast.

We're going to discuss organic growth at ActiveCampaign, from their Voice of the Customer campaign on LinkedIn, making the team a thought leadership channel, to re-imagined partnerships.

Whether it's garnering millions of views on Quora and LinkedIn or pioneering new growth levers (like booking his team on hundreds of podcasts), Casey is always looking for creative and value-led ways to grab attention and break from the mold. In his current role leading growth at ActiveCampaign, he is building organic growth engines to propel the team to $1,000,000,000 in ARR.

On the consulting side, Casey works with some of the world's biggest firms, including McKinsey, Blackrock, Colemans, GLG, Guidepoint, etc., where he provides institutional guidance to PE/VC teams around topics such as SMB marketing vendor selection, SaaS pricing, SaaS marketing/CRM tool differentiation, market analysis, inbound marketing, and marketing automation.

Here's what we talked about:
00:00 - Intro
0:14 - Organic growth strategies for a billion-dollar company
4:20 - Organic growth strategies in software marketing
9:56 - LinkedIn marketing strategies and content creation
17:07 - Building authority on LinkedIn for personal branding and business growth
21:31 - Content creation, thought leadership, and marketing strategies
24:41 - Leveraging customer content for marketing success
29:45 - Leveraging LinkedIn for thought leadership and growth
35:09 - LinkedIn competition, partnerships, and brand evangelism
39:33 - B2B marketing strategies and influencer campaigns
47:15 - Growth strategies and marketing insights

Follow Casey using these links:
Website: https://www.activecampaign.com/
LinkedIn: https://www.linkedin.com/in/caseyhill/

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