In this episode, Amith & Mallory sit down with Neil Hoyne, the Chief Measurement Strategist at Google. As Google's top measurement strategist, Neil has led over 2,500 engagements with the world's largest advertisers, helping them acquire millions of customers, improve conversion rates by over 400%, and generate billions in incremental revenue. His first book, "Converted: The Data-Driven Way to Win Customers' Hearts," was published in 2022 by Penguin Random House.In this discussion, Neil shares key insights from his book, including the importance of focusing on customer lifetime value (CLV) rather than short-term metrics. He explains how organizations can apply the concept of member or donor lifetime value to better understand and nurture their most valuable constituents.? Follow Neil on LinkedIn:https://www.linkedin.com/in/neilhoyne/? Visit his website:https://neilhoyne.com Chapters:0:00 Customer Lifetime Value and AI 7:56 Understanding Customer Lifetime Value and Application 13:02 Customer Lifetime Value Analysis in Marketing 20:00 Customer Lifetime Value and Potential 28:14 Metrics and AI Impact on Business 39:33 Organizational Change in the AI Age 42:48 The Impact of Generative AI This episode is brought to you by Sidecar's AI Learning Hub ? https://sidecarglobal.com/ai-learning-hub. The AI Learning Hub blends self-paced learning with live expert interaction. It's designed for the busy association or nonprofit professional.? Follow Sidecar on LinkedIn https://linkedin.com/sidecar-global  Please like & subscribe!? https://twitter.com/sidecarglobal  ? https://sidecarglobal.comMore about Your Hosts:Amith Nagarajan is the Chairman of Blue Cypress ? https://BlueCypress.io, a family of purpose-driven companies and proud practitioners of Conscious Capitalism. The Blue Cypress companies focus on helping associations, non-profits, and other purpose-driven organizations achieve long-term success. Amith is also an active early-stage investor in B2B SaaS companies. He’s had the good fortune of nearly three decades of success as an entrepreneur and enjoys helping others in their journey.? Follow Amith on LinkedIn:https://linkedin.com/amithnagarajan  Mallory Mejias is the Manager at Sidecar, and she's passionate about creating opportunities for association professionals to learn, grow, and better serve their members using artificial intelligence. She enjoys blending creativity and innovation to produce fresh, meaningful content for the association space. ? Follow Mallory on Linkedin:https://linkedin.com/mallorymejias  #ai #google #generativeai