In this episode, Amith and Mallory  interview Greg Kihlstrom, exploring AI's impact on marketing. Delve into strategies to overcome technology-related fears, understand effective AI applications beyond mere content generation, and examine the ethical considerations in AI use. . This episode offers a compelling discussion on responsibly embracing AI innovations in the association and nonprofit sectors.Let us know what you think about the podcast. Drop your questions or comments in the Sidecar community: https://community.sidecarglobal.com/c/sidecar-sync/ Join the AI Bootcamp for Associations: https://sidecarglobal.com/bootcamp Download Ascend: Unlocking the Power of AI for Associations: https://sidecarglobal.com/AI Join the CEO AI Mastermind Group: https://sidecarglobal.com/association-ceo-mastermind-2024/ Thanks to this episode’s sponsors! AI Bootcamp for Associations: https://sidecarglobal.com/bootcamp Tools/Experiments mentioned:  Canva: https://www.canva.comLlama: https://ai.meta.com/llama/Writer: https://writer.com/Jasper: https://www.jasper.ai/Photoshop Generative AI: https://www.adobe.com/products/photoshop/aiGet Munch: https://www.getmunch.com/Swell AI: https://www.swellai.com/Social:  Follow Sidecar on LinkedIn: https://www.linkedin.com/company/sidecar-global Amith Nagarajan: https://www.linkedin.com/in/amithnagarajan/ Mallory Mejias: https://www.linkedin.com/in/mallorymejias/ Greg Kihlstrom: https://www.gregkihlstrom.com/Greg Kihlstom LinkedIn: https://www.linkedin.com/in/gregkihlstrom/