In this episode, Alice Locatelli from the Society of Actuaries shares insights on integrating AI into digital user experiences. She discusses the importance of user research and its role in enhancing AI applications, highlighting a 20% increase in user engagement from personalizing website experiences. The conversation also explores AI's future in professional development and its strategic implementation in organizations, providing valuable perspectives from an association actively leveraging AI.Let us know what you think about the podcast. Drop your questions or comments in the Sidecar community: https://community.sidecarglobal.com/c/sidecar-sync/ Join the AI Bootcamp for Associations: https://sidecarglobal.com/bootcamp Download Ascend: Unlocking the Power of AI for Associations: https://sidecarglobal.com/AI Join the CEO AI Mastermind Group: https://sidecarglobal.com/association-ceo-mastermind-2024/ Thanks to this episode’s sponsors! AI Bootcamp for Associations: https://sidecarglobal.com/bootcamp Tools/Experiments mentioned:  Hotjar: https://www.hotjar.com/Hugging Face: https://huggingface.co/rasa.io: https://rasa.io/Society of Actuaries website: https://www.soa.org/Social:  Follow Sidecar on LinkedIn: https://www.linkedin.com/company/sidecar-global Alice: https://www.linkedin.com/in/alicelocatelli/Amith: https://www.linkedin.com/in/amithnagarajan/ Mallory: https://www.linkedin.com/in/mallorymejias/