Paul Counts and Shreya Banerjee are the co-founders of Marketing Counts.

Shreya has over 11 years of experience and expertise in the power and aviation industry as a process engineer and lean leader for a multi-billion dollar international corporation and routinely managed projects totaling over $50 million dollars. She is Six Sigma certified as well as Google Ads, Google Display Ads, & SEMRush Certified.

She brings leadership skills, tech skills, and an understanding of processes that make her one of the leading trainers and consultants in the marketing world today!

Paul Counts on the other hand started his first business in high school and has now been running a successful online business for over 22 years.

He is also a movie producer, former radio show host, author, and an internationally recognized information product creation expert who has created products for professional athletes and best-selling authors. He has sold millions in just info products and digital services thanks to his innovative approach to obtaining clients online.

His strategies have proven to be effective across a variety of niche markets including healthcare professionals, major non-profits, professional athletes, world-class speakers and authors, the largest church in the United States, the leading hair restoration service, a leading coffee retailer, and a leading kitchen supply seller to name a few.

In this episode, they share their 3 part foundations of a B2B digital marketing strategy that drives growth. Insights they share include:

What is the FTE approach to a B2B digital marketing strategyWhy Paul and Shreya advocate for FTE as being foundational to a B2B digital marketing strategyHow to best uncover your ICP and use it for your B2B digital marketing strategyHow to counter the traffic drops because of Facebook iOs updatesThe best ways to balance short-term gains with a long-term B2B digital marketing strategyThe quickest way to get qualified traffic for a SaaS companySix sigma marketing and what it entailsWhere six sigma marketing fits in a B2B digital marketing strategyand much much more ....