Funky Marketing is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing a good job for good people.

It is organized by Funky Marketing.
Your host is Nemanja Zivkovic, CEO, and Founder of Funky Marketing. 

Our guest was Lazar Dzamic.

It's hard to explain who Lazar is in just a few words. He's an Ex-Googler, Author, Content & Digital Storytelling Trainer.

Author: The Definitive Guide to Strategic Content Marketing (with Justin Kirby), Kogan Page, 2018
Trainer: PwC Academy Mini MBA Programme - Marketing in the digital age; Lecturer at Business School Lausanne - BSL
Keynote speaker: Leading Minds Worldwide (www.leadingmindsworldwide.com)
Ex-Google ZOO Head of Brand Strategy NACE: turning light into heat - Google's data into compelling brand stories. Built the 'golden standard' strategy team, including the new breed of 'creative data scientists'.
Lecturer at the Faculty of Media and Communications, Belgrade.
Ex-Consultant: European Bank for Reconstruction and Development.
Ex-Lecturer in Direct Marketing for UK Marketing Agencies Association.
Planning director, brand/CRM strategist on award-winning accounts such as Visit Wales, Waitrose, GAP, Glenfiddich, Virgin Holidays, etc.
First-hand experience in leading digital transformation, digital capabilities building, and digital strategic enablement for agencies and clients.
Three times Top 10 digital player on Marketing Direct's Power 100 list.
Long-standing group leader for the UK DMA Awards.

BOOKS:
https://www.amazon.co.uk/Definitive-Guide-Strategic-Content-Marketing/dp/0749482222/ref=sr_1_1?ie=UTF8&qid=1508059659&sr=8-1&keywords=dzamic
No-Copy Advertising: http://tinyurl.com/968ehm9
'Flowershop in the House of flowers' (2012) - a study of the surreal mentality of the former Yugoslavia through the lens of an obscure Italian comic book: https://www.behance.net/gallery/Flowershop-Project-illustration/14629507
'The Damson Tea: on the English, the Serbs and the 'fantasy' of emigration' (in Serbian): http://www.laguna.rs/n2977_knjiga_caj_od_sljiva_laguna.html

SELECTED ARTICLES:
http://bobcm.net/2017/01/21/should-behavioural-economics-in-marketing-be-regulated-or-hyped-down/
The 'Dark Brands': https://www.campaignlive.co.uk/article/marketers-learn-success-kalashnikov-dark-brands/1228516
Music: the band that predicted Brexit: https://www.facebook.com/ROYTHEBAND 
Find more info about Funky Marketing and Nemanja:
https://www.linkedin.com/in/zivkovicnemanja/
https://funkymarketing.net/
Enjoy listening and send us feedback!