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This week we're joined by Michael Lorenzos, marketing missionary, fintech, and e-commerce growth expert. He worked at Kurve, Manual, Bleach London, and now Silverbird to name a few.
Here are 3 key takeaways from this episode:
1️⃣ The Power of Remote Work: Michael shares his insights on the benefits of getting your head down and focusing on tasks without distractions. Whether you're a software developer or in any other field, the ability to work remotely can be incredibly empowering.
2️⃣ The Importance of Collaboration: While remote work has its advantages, Michael also emphasizes the value of face-to-face collaboration. 
3️⃣ The Journey of a T-Shaped Marketer: Michael takes us through his career progression and highlights the concept of being a T-shaped marketer. 
These takeaways offer valuable insights for both seasoned marketers and up-and-coming professionals. So grab your headphones and tune in to this episode.
Quick reminder, we launched our newsletter, subscribe using the link below, it comes out every Wednesday ? 
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? Useful links ?
? Michael's Linkedin: https://www.linkedin.com/in/michaellorenzos/
? Our newsletter: https://ingrowthwetrust.beehiiv.com/subscribe
 
? Timestamps ?
0:00 A little beatboxing from Yoann
1:23 Converting Michael to podcasting.
7:00 Bleach parties and creativity.
10:45 Dark funnel and attribution.
14:32 Building a brand through performance marketing.
19:52 Constant fight to fix attribution.
23:15 Moving to B2B marketing.
28:07 Pre-qualifying before conversion events.
30:04 Shifting B2B marketing KPIs.
36:58 Career progression and growth.
40:17 Interacting with different departments.
47:19 Picking better business verticals.
50:43 Hybrid work model.
53:04 How deep we can go with guests?
53:17 A Barbie tee shirt
 
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