In this episode, we spoke with Daniel James, founder and CEO of Flight Performance, part of Flight Story (famously founded by Steven Bartlett and Oliver Yonchev).
Daniel talks about his incredible journey, moving to LA, growing his agency to being acquired by Flight Story. We also dive into growth marketing, paid ads, and influencer marketing. 



 
Timestamps ? 
0:00 Intro
3:41 Growing a podcast audience.
7:45 The importance of consistency.
9:35 Spotify Wrapped 2023 for podcasters.
14:46 The level of inefficiency.
19:43 Growth as a true partner.
22:47 Finding talent for growth.
25:38 Connecting the dots for growth.
31:37 Crippling hangover on a Wednesday.
33:29 Creative strategy evolution.
38:09 Transitioning to an agency.
42:10 Challenging moments in business.
46:14 The importance of creative.
51:00 Brand and performance integration.
53:20 Organic social media resurgence.
57:26 Creators as mini agencies.
1:04:00 Brand guidelines hindering experimentation.
1:06:26 Non-specific customer profiles.
1:10:50 Personal brand and tattoos.
 
? Useful links ?
? Daniel James on Linkedin: https://www.linkedin.com/in/danieljamesgraham/
? Jake on Linkedin: https://www.linkedin.com/in/jakemayell/
? Yoann on Linkedin: https://www.linkedin.com/in/yoannpavy/
? Follow us on Youtube: https://www.youtube.com/@InGrowthWeTrust
? Our weekly newsletter: https://ingrowthwetrust.beehiiv.com/subscribe
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