What's up this week ?
In this episode, we chatted with Kat Wendelstadt, a go-to-market expert who scaled 4 companies to a cumulative valuation of $1B. Kat shares her experience working at Nokia (big throwback moment), Microsoft, and a few healthcare companies in her career. 
Overall, the episode provides valuable insights into go-to-market strategies and personal journeys working remotely.
 
You'll learn about ?
0:00 Intro.

3:26 Why podcast platform's discovery is awful.
12:45 Living and working in Brazil.
16:47 The beautiful Windows phone.
19:14 The adjacent user theory.
24:21 Breaking down hierarchical barriers.
28:51 Managing remote work challenges.
31:29 Remote hiring challenges.
35:40 Firing someone and lessons learned.
41:18 Focusing on key audiences.
44:07 Common business struggles and solutions.
50:26 B2B product complexity.
52:07 Mums as core users in healthcare.
54:44 Forecasting and increasing conversion rates.
59:35 Pitch deck frustrations.

 
? Useful links ?
? Follow Kat on Linkedin: https://www.linkedin.com/in/kat-wendelstadt-a662ab2/https://www.linkedin.com/in/kat-wendelstadt-a662ab2/
? Follow Jake on Linkedin: https://www.linkedin.com/in/jakemayell/
? Follow Yoann on Linkedin: https://www.linkedin.com/in/yoannpavy/
? Follow us on Youtube: https://www.youtube.com/@InGrowthWeTrust
? Sub to our newsletter: https://ingrowthwetrust.beehiiv.com/subscribe
 
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