In this episode, we spoke with Jake Stainer. Head of growth at Typeform and TravelPerk and growth advisor for Hotjar, he is now co-founder at Skale, an SEO revenue engine for SaaS.
 



You'll learn about ?
0:00 Intro.
2:27 Navigating growth decisions and budgets.
5:46 The shiny object fallacy.
9:35 Planning, efficiencies, and tests.
15:37 Paid advertising and CEOs.
17:33 Paid advertising success.
21:28 Getting started with Google Ads.
25:09 Unconventional job search success.
28:38 Viral loops.
32:12 SEO and template prioritization.
37:00 Scaling SEO for signups.
42:00 Blended Marketing ROI.
43:26 SEO opportunity and missed potential.
48:08 Strategy for getting decisions done.
53:41 Scale four years ago.
55:07 SEO and revenue generation.
58:48 Link building and testing.
1:03:51 Standing out with better content.
1:07:23 Turning SEO on its head.
 
? Useful links ?
? Jake Stainer on Linkedin: https://www.linkedin.com/in/jakestainer/
? Jake on Linkedin: https://www.linkedin.com/in/jakemayell/
? Yoann on Linkedin: https://www.linkedin.com/in/yoannpavy/
? Follow us on Youtube: https://www.youtube.com/@InGrowthWeTrust
? Our weekly newsletter: https://ingrowthwetrust.beehiiv.com/subscribe
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