What's up this week ?
In this episode, we chatted with Tomasz (Tom) Abbott-Wieczorek, a digital marketer known for his deep expertise in Google Ads. Tom shares his experience working in-house with prominent brands like HUEL and Domino's but also how he transitioned into freelancing and being a digital nomad now (aka he lived in Portugal at some point...) Overall, the episode provides valuable insights into digital marketing and personal branding.
 
You'll learn about ?
0:00 Intro
1:48 Tomasz's background and career.
7:41 HUEL, people experimenting with meal replacements.
9:13 Huel's effective brand promotion.
14:08 Finding Google Ads untapped audiences.
17:11 Creative becoming more important on Adwords.
21:03 The future of voice search.
24:21 Trusting the machines in advertising.
28:16 Google's annoying ad sizes.
32:58 Discovery campaign and results.
36:12 Localization testing and target audience.
40:33 Subscribe in different languages.
44:24 His journey as a digital nomad.
49:09 Managing workflow and avoiding burnout.
55:25 Building a personal brand.
57:30 Tracking growth and new opportunities.
1:01:13 Upsides in documenting your career as it happens.
 
? Useful links ?
? Follow Tomasz on Linkedin: https://www.linkedin.com/in/tomaszaw/
? Follow Jake on Linkedin: https://www.linkedin.com/in/jakemayell/
? Follow Yoann on Linkedin: https://www.linkedin.com/in/yoannpavy/
? Follow us on Youtube: https://www.youtube.com/@InGrowthWeTrust
? Sub to our newsletter: https://ingrowthwetrust.beehiiv.com/subscribe
 
Small ask from us: If you enjoyed this episode, please follow, leave a 5* review, and share with your network ?❤️