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? Blackberry Origin Story, APS Merch Competition & Cult Brands in Niche Markets | IGWT Mini Episode about Marketing, Growth, Startups

? Blackberry Origin Story, APS Merch Competition & Cult Brands in Niche Markets | IGWT Mini Episode about Marketing, Growth, Startups

FromIn Growth We Trust: Marketing | Growth | Startups


? Blackberry Origin Story, APS Merch Competition & Cult Brands in Niche Markets | IGWT Mini Episode about Marketing, Growth, Startups

FromIn Growth We Trust: Marketing | Growth | Startups

ratings:
Length:
30 minutes
Released:
Apr 25, 2024
Format:
Podcast episode

Description

After a three-week hiatus, the hosts are back with a mix of humor and self-deprecation. They discuss their recent recording mishaps and share excitement about attending an app promotion summit. Listeners are invited to meet them at the event to receive a hat if they show they listened to the episode on the same day.
Tune in for a chance to snag a limited edition hat and witness the hosts' quirky way of restarting the podcast.

Chapters ? 
[00:02:23] App Promotion Summit - User acquisition panel discussion.
[00:06:47] Screen time awareness.
[00:10:16] The story of Blackberry.
[00:16:17] Gymshark and Nike comparison.
[00:19:44] Cult brands in niche markets.
[00:24:15] Yardsale: Skateboarding brand success secrets.
[00:26:47] The impact of venture capitalism.
[00:28:31] Carving out a niche.

? Follow links ?
? Jake on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/jakemayell/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
? Yoann on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/yoannpavy/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
? Follow us on Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@InGrowthWeTrust⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
? Our weekly newsletter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://ingrowthwetrust.beehiiv.com/subscribe⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Small ask for you: If you enjoyed this podcast, please hit "follow", leave a 5 ⭐️ review, and share it with your network ?
See you next week!

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Send in a voice message: https://podcasters.spotify.com/pod/show/ingrowthwetrust/message
Released:
Apr 25, 2024
Format:
Podcast episode

Titles in the series (62)

In Growth We Trust is a podcast for marketers, growth people, entrepreneurs, and anyone who wants to geek out about what is marketing today, online distribution, viral loops, network effects, and startup growth. Jake Mayell & Yoann Pavy started working together 10+ years ago doing Facebook Ads at first. Stayed really good friends and progressed in their careers. Now they’re doing a podcast together. They love startups, growth, and marketing, so why not? They aim to go deeper. Get geeky with it. Available everywhere, even on YouTube if you’re more of the visual type. Happy listening ?