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? Part 1: The World of Cannabis-Based DTC Products with Aaron Nosbisch, Founder of BRĒZ & Lucyd

? Part 1: The World of Cannabis-Based DTC Products with Aaron Nosbisch, Founder of BRĒZ & Lucyd

FromIn Growth We Trust: Marketing | Growth | Startups


? Part 1: The World of Cannabis-Based DTC Products with Aaron Nosbisch, Founder of BRĒZ & Lucyd

FromIn Growth We Trust: Marketing | Growth | Startups

ratings:
Length:
31 minutes
Released:
Sep 26, 2023
Format:
Podcast episode

Description

Join us for a special two-part episode this week ?️
Part 2 will drop this Thursday. 
In this episode, we had an amazing chat with Aaron Nosbisch, who has recently launched a direct-to-consumer drinks brand called Brez with the also famous Nick Shackelford. ? What makes Brez unique is that it is a THC infused beverage, so instead of getting drunk, you can enjoy a Brez and get a little bit high. ?
You can catch the first part now, and stay tuned for the second part coming soon. As always, we appreciate your support and feedback. Let us know what you think about this episode, and if you have any suggestions for future topics or guests, feel free to reach out. Enjoy listening! ?✨
 
? Useful links ?
? Aaron's Linkedin: https://www.linkedin.com/in/aaronnosbisch/
? Podcast's newsletter: https://ingrowthwetrust.beehiiv.com/subscribe
 
? Timestamps ?
0:00 Intro
2:08 Astrology and advertising.
9:58 How to scale THC-infused products?
12:07 Different types of high.
15:12 Hemp-derived CBD laws.
19:17 Brilliant branding job.
23:15 Drug kingpins in advertising.
24:20 Defensibility in advertising.
29:34 The future of advertising.
End of part 1.
 
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Released:
Sep 26, 2023
Format:
Podcast episode

Titles in the series (63)

In Growth We Trust is a podcast for marketers, growth people, entrepreneurs, and anyone who wants to geek out about what is marketing today, online distribution, viral loops, network effects, and startup growth. Jake Mayell & Yoann Pavy started working together 10+ years ago doing Facebook Ads at first. Stayed really good friends and progressed in their careers. Now they’re doing a podcast together. They love startups, growth, and marketing, so why not? They aim to go deeper. Get geeky with it. Available everywhere, even on YouTube if you’re more of the visual type. Happy listening ?