XChateau is a podcast about all things wine, from vine to your glass. We tackle the business of wine and keep you up to date with new and exciting developments, so you always know what goes into your bottle.In this episode, Robert Vernick and co-host Peter Yeung discuss social media for wineries and the importance of creating your social presence to grow your brand and build a solid client base. Robert and Peter will delve into the pros and cons of each social media platform, as well as managing your brand page, social media influencers, and social media paid advertising. This episode will help you to navigate the continually changing world of social media, even if you’re a newbie, and discover how to create more compelling content and branding for your winery business. Other topics covered in this episode include:Best platforms to use, specifically for wineriesBest practices for starting in social media for your businessTailoring content for different social media platformsThe benefits and downfalls of individual social media platformsThe importance of social media for a wine brandHow to engage your customer base and attract and find new customersSocial media influencers - how to engage, interact, and pair with the right onesThe pros and cons of having multiple social media pagesCall-to-actions: what are they, and how do I use them to benefit my businessHow to leverage social paid advertisingTrends versus fads; what’s coming and what’s on its way out the doorIf you loved this episode, we would love for you to subscribe, rate, and review on iTunes or wherever you get your podcasts. Until next time, cheers! Get access to library episodes Hosted on Acast. See acast.com/privacy for more information.